As a marketing agency, you want to find the most efficient way of operating and supporting your clients. You know how important it is to have the right tools to scale your business.

Besides the must-haves, such as the ability to manage multiple client accounts, filtering on customers or labels, and mass posting functionality, let’s start with your ability to efficiently control the basics of Google Business Profile.

Here are some Short Instructions, All-in-One Tool and KPIs for SEO Agencies to provide 5-star service to their clients

In the beginning, make sure NAP is correct, there are no duplicate accounts on Google (Maps), and all customer feedback is appreciated by the owner.

Short checklist to start with

  • Search for duplicates and merge if they exist
  • Check for the correct logo and its quality, resolution, aspect ratio etc.
  • Check the name
  • Check address and phone numbers
  • Check existing photos and delete/replace any inadequate or irrelevant images
  • Check for non-responded reviews and thank customers for their feedback
  • Rate good customer photos

The next step is to get a right tool for maintaining clients’ accounts

As you have many clients and their Google Business Profiles, you need to gather all this data and combine it into dashboards. With your essential metrics and relevant business data, you’ll easily see where your marketing efforts are going well and what might need improvement.

Why use a Google Business Profile Agency Dashboard?

GMBapi’s Google Business Profile agency dashboard gives marketers all the data they’ll need in one place. One of the most significant benefits of this tool is that it allows agencies to manage thousands of local business locations and multiple listings more efficiently and productively within a single account.

Why choose GMBAPI.com?

  • Lowest pricing
  • Improve footfall
  • Improve efficiency
  • Time saving
  • Local testing
  • Manage online reputation

The final step is to define key metrics and KPIs for each of your clients

We suggest you use four generic metrics and four KPIs suitable for any brick-and-mortar store having an online presence. Think about metrics specific to each type of your client’s business. Do not hesitate to ask your client directly what is crucial for them and add it to your KPIs too.

What are the top Google Business Profile Agency Dashboard metrics?

Dashboards help you identify priorities and are the middle step in transforming data into actionable insights. We have created seventeen Dashboards from Google Business Profile data around the following themes:

Total Actions

  • Website actions – the number of times the website was clicked

  • Phone actions – the number of times the phone number was clicked

  • Driving directions actions – the number of times the driving directions were requested

Actions Dashboard Image

Total Searches

  • Direct searches – the number of times the location was shown when searching for the site directly

  • Discovery search – the number of times the location was shown as a result of a categorical search

  • Chain searches – the number of times the location was shown as a result of a search for the chain it belongs to or a brand it sells

Searches Dashboard Image

Reviews Count

The number of reviews that were published on your business profile

Rating

The average rating given for each review published on your business profile

Reviews Dashboard Image

What are the best Google Business Profile Agency Dashboard KPIs?​

Discovery Searches

This tells you the number of times your business profile appeared in search engine results on Google when a user searched for a category, product, or service you offered (ex., restaurant).

Driving directions

This tells you how many times people have asked for directions to your business location in Google Maps.

Website Clicks

The number of times your business’s website was clicked on in google’s local search results.

Phone calls

This KPI tracks how many times a customer has phoned your business by clicking on the phone number in your listing.

KPIs Image

Check out our Case Study on how GMBapi provided outstanding results to a chain with 175 stores throughout the Netherlands:

  • 80% increase in local impressions
  • Simultaneous data synchronisation on 30 networks
  • 400 hours saved with Local Tooling