Company Background
Founded in 2012, Cenvar Roofing is a trusted name in residential roofing, known for delivering top-quality service and craftsmanship. With locations across Virginia, including Lynchburg, Roanoke, New River Valley, Charlottesville, Richmond, Farmville, and Harrisonburg, Cenvar Roofing specialises in re-roofing and roof repairs. Their focus on customer satisfaction and professionalism has helped them build a strong reputation in the industry.
The Challenge
The Solution
Cenvar Roofing turned to GMBapi to streamline multi-location management and improve their GBP performance. By using GMBapi’s powerful features, they were able to:
- Manage multiple locations with ease using a centralised dashboard, ensuring updates were consistent and efficient.
- Keep business details accurate by automatically identifying and fixing missing or outdated GBP attributes.
- Save time with bulk posting & scheduling, allowing them to push out promotions and updates across locations quickly.
- Monitor performance insights to track engagement, identify trends, and make data-driven optimisations.
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The Results
By using GMBapi, Cenvar Roofing saw significant improvements in their online visibility and key business metrics – particularly in booked estimates, which represent appointments scheduled for Cenvar to visit a customer’s home and provide a roofing estimate, a primary success metric for their business:
- 2022: 5,137 booked estimates
- 2023: 5,703 booked estimates (11% increase YoY)
- 2024: 6,496 booked estimates (14% increase YoY)
On top of that, their GBP performance improved with higher impressions and engagement, helping drive more traffic and inquiries. By simplifying how they manage their locations, Cenvar Roofing was able to stay ahead of the competition while growing their business.
The Takeaway
GMBapi gave Cenvar Roofing the tools they needed to stay on top of their multi-location management while boosting their local search presence. By ensuring accurate, consistent, and optimised GBP listings, Cenvar Roofing was able to enhance customer engagement, improve operational efficiency, and continue to drive growth year after year.
