Your Google listings, synced to Apple. Automatically.

Nope, not needed. We can create it for you as part of onboarding.

It is your digital asset on Apple Maps, the equivalent of your Google Business Profile.

Your Apple Business listing surfaces across Apple Maps, Siri, Safari Spotlight, and, for verified brands, iCloud Mail. Every update pushed from GMBapi.com propagates across all of these automatically.

Apple Maps place cards are viewed billions of times every month. Users visit them to learn about a business, view photos and ratings, check hours, and take direct actions like ordering food or reserving a table. For any business with a physical presence, it’s not a nice-to-have; it’s a core discovery channel.

The place card is the full digital profile of your business inside Apple Maps. It shows your business name, address, hours, and phone number at the top, followed by an action row with clickable buttons, a photo gallery, a Showcase module for promotions, ‘About’ text, ‘Good to Know’ attributes, and service hours. GMBapi.com manages all of these sections for you.

This is one of Apple’s biggest practical advantages for multi-location businesses. Google requires every individual location to be verified separately, a time-consuming process at scale. Apple Business requires only a single company-level verification, which automatically covers all subordinate brands and locations. That said, the initial company verification can still take time, as some locations may be flagged for manual review by Apple. Once verified and matched, the process is typically more efficient than Google’s location-by-location model.

Connecting an existing Apple Business account to GMBapi.com takes under two minutes. If you’re creating a new Apple Business presence from scratch, allow approximately two weeks for Apple to complete the verification and matching of your brands, companies, and locations. Once complete, you gain full access to performance metrics, posting, and all management features.

A significant one. Standard vendors and citation tools can only push basic data to Apple: name, address, hours, and a description, essentially what a citation has always done. That gives you a listing, but not a managed, branded presence.

As an OAuth API Partner, Apple's designation for approved platforms that manage business data at scale, GMBapi.com can manage logos, cover photos, gallery images, action links, showcases, and bulk posting via API, and retrieve full performance data. This is the same access model used by Apple's own approved integration partners, and it took eight to twelve months of rigorous qualification to achieve.

Without API partner status, a business cannot add a company logo or cover photo to its Apple Maps place card. These are partner-only features. The logo in particular has an outsized impact: it appears in Apple's branded email communications (iCloud Mail) for verified businesses, building trust before a customer even opens your message. GMBapi.com's partner status is what makes all of this available to you.

A significant one. Standard vendors and citation tools can only push basic data to Apple: name, address, hours, and a description, essentially what a citation has always done. That gives you a listing, but not a managed, branded presence.

As an OAuth API Partner, Apple's designation for approved platforms that manage business data at scale, GMBapi.com can manage logos, cover photos, gallery images, action links, showcases, and bulk posting via API, and retrieve full performance data. This is the same access model used by Apple's own approved integration partners, and it took eight to twelve months of rigorous qualification to achieve.

Deep ecosystem integration. Your verified Apple Business profile doesn't just appear on Maps; your logo surfaces in iCloud Mail, your listing is surfaced by Siri for voice queries, and your action links reach users inside the apps they already use throughout the day. Apple's ecosystem is uniquely cohesive in a way Google's isn't.

Apple Business is a powerful platform, but there are a few differences to know about upfront:

• Video uploads are not currently supported on Apple Business listings.

• Review management is not available on Apple; you cannot respond to or monitor reviews via the Apple ecosystem.

• Only one showcase (post) can be live per location at a time.

• New showcases require up to 3 business days for Apple's review before going live; plan your scheduling accordingly.

• UTM tracking is supported on Flexible Action Links, but not on standard web links or action links.

You can set a cover photo at the brand level (applies to all locations) or at the individual location level. When both are set, the location-level photo takes precedence. GMBapi.com lets you manage both, push a brand-wide cover in one action, then override it for specific locations where needed.

Yes, Apple requires both to be provided as a set. They appear together at the top of the place card. If logos are present, your action links will also display your branding rather than a generic Safari icon. GMBapi.com syncs both from your Google Business Profile assets.

Yes. GMBapi.com supports location-level photo management, so you can push different cover photos to individual locations while keeping a brand-wide default in place for any that don't have their own.

Apple automatically organises your photos into albums when you've supplied enough of each type. Supported album types include Atmosphere, Exterior, Food & Drink, Menu, and more. Best practice is to supply several photos per album type. Users can tap any photo to expand it to full screen.

Photos drive the highest level of user engagement of any place card element, according to Apple's own documentation. They're the primary way to attract new customers and keep your listing competitive against nearby businesses. GMBapi.com pushes your product and location photos to Apple at the same time as Google, so your visual presence is always current on both platforms without any extra effort.

Action links are tappable buttons in the action row on the place card, sitting next to Apple's three default buttons: Directions, Call, and Website. They let users take direct action, Order Food, View Menu, Reserve a Table, Book an Appointment, without leaving Apple Maps. Your preferred call to action appears in the fourth button position. Additional actions appear under a 'More' button.

There are two main types available through the GMBapi.com integration. Quicklinks are universal links that deep-link into your iOS app (the app must be available on the App Store). Flexible Action Links (FALs) work the same way but link to your website instead, so no iOS app is required. FALs also support UTM parameters (utm_source, utm_medium, utm_campaign, utm_term, utm_content) so you can track exactly how much traffic is coming from Apple Maps in your analytics. A third type, App Clips, is not yet available via API.

Yes, via UTM parameters on Flexible Action Links. You can use values like utm_source=apple_maps and utm_campaign=summer_promo to measure visitors arriving from your place card. Standard tracking tokens, GCLID parameters, and login trackers are not permitted under Apple's privacy guidelines.

Yes. A location can have multiple action links, but only one can be set as the preferred call to action (the fourth button position). Additional links appear under the 'More' dropdown. Only one flexible action link is allowed per action type per location — so one 'Order' link, one 'Reserve' link, and so on.

A Showcase is a promotional module on your Apple Maps place card that lets you highlight an offer, announce an event, or feature a new product. Each showcase contains a headline, body text, a single image, and a call-to-action button. It sits prominently on the place card, just below the photo gallery, making it one of the highest-visibility spots on your entire Apple listing.

A showcase can run for between 1 and 365 calendar days. It always starts at midnight and ends at 11:59 p.m. on the final day. You can schedule multiple showcases in advance, but only one can be active per location at any time. You can also deactivate a showcase early; useful if you sell out of a promoted item.

Apple requires showcases to be submitted at least 3 business days before the start date so they can be reviewed and approved. This is an important difference from Google, where posts go live almost instantly after an automated AI check. GMBapi.com handles submission on your behalf and will flag any scheduling issues before they become a problem.

Showcases are currently supported in 38 countries. If you're managing locations across multiple markets, GMBapi.com will flag which locations are eligible and ensure showcases are only submitted for supported territories.

Yes. Apple Maps supports service hours and separate opening times for different departments or services within a single location. For example, a supermarket can show different hours for its pharmacy, bakery, and garden centre. GMBapi.com syncs these from your GBP data where available, and lets you set Apple-specific service hours for departments that exist on Apple but not on Google.

Apple supports special hours for temporary adjustments to regular trading times, bank holidays, seasonal closures, extended Christmas hours, and so on. These should be submitted at least 5 business days before they take effect. GMBapi.com pushes special hours to Apple at the same time as Google, so customers always see accurate hours across both platforms, no matter the time of year.

The About section is a free-text area where you describe what makes your location special. It supports multiple languages; Apple Maps automatically displays the version that matches the user's device language. GMBapi.com syncs your About text across Google and Apple, and lets you write Apple-specific descriptions where you want to differentiate the messaging.

Good to Know is a section on the place card that lists amenities and services available at the location, things like wheelchair access, outdoor seating, free Wi-Fi, parking, payment methods, and more. These attributes come from both your GMBapi.com data and other Apple data providers. Keeping them accurate and complete improves your listing's relevance in local search and Siri queries.

Apple's system requires you to create a brand per country. Each brand acts as an umbrella for all the individual locations within that country. For example, a retail chain operating in the UK and Germany would have a separate Apple brand for each. When setting up a brand, you'll define: country, business categories, ownership type, location selection, website URL, and brand name. GMBapi.com walks you through this process and handles the technical side of connecting locations to the right brand segment.

New GBP locations need to be assigned to the corresponding Apple brand segment before data can be pushed to Apple. GMBapi.com surfaces these gaps automatically and flags locations that haven't been matched yet. We're working towards making this fully automated. For now, our team manages brand segment assignments to ensure accuracy and avoid mismatches during early rollout.

Apple's system uses a Delegation or OAuth model: your client shares access to their Apple Business account with GMBapi.com as a trusted partner. Once that's in place, GMBapi.com can manage cover photos, logos, action links, showcases, and all listing data on their behalf, without the client needing to stay involved in day-to-day updates. This is the same access model used by Apple's own approved integration partners.

Yes. GMBapi.com's agency and reseller tiers support unlimited client accounts, unlimited locations, and unlimited users. Bulk update tools let you push changes across an entire client portfolio in a single action, and white-label reporting means you can present Apple + Google performance data under your own brand.

GMBapi.com's listing health monitoring flags display issues, data discrepancies, and suppressed listings automatically. For issues that need to be escalated to Apple directly, GMBapi.com provides the structured reporting format Apple requires, making it fast to submit corrections through Apple's Data Support channel.

Apple announced a new paid advertising product inside Apple Maps, launching in the US and Canada in the summer of 2026 as part of the Apple Business platform. Ads will allow businesses to be prominently featured in map search results for relevant local queries, effectively Apple's answer to Google Local Services Ads. GMBapi.com will support Apple Maps Ads management as the feature rolls out globally.

No. Apple Business Integration is available as an add-on to GMBapi.com's Essential package. Talk to our sales team to get set up.