The Best Value Local SEO Solution Built for Marketers, by Marketers

Michel spent 13 years at Google watching the world’s biggest brands use the ecosystem to dominate their markets. Then he left to give everyone else that same advantage. A frequent speaker at BrightonSEO and Friends of Search, he’s on a mission to be the reason your locations actually get found.

Gergan is the engine behind the platform. He's the person who turns ideas into shipped features. Leading the development team with a serious bias for speed, so GMBapi.com keeps getting faster, smarter, and more useful every single sprint.

A 17-year Google veteran and former Director of the Google Ads Retail team, Rutger has some very strong opinions about GBP, all backed by hard data. He’s seen what happens when retailers nail their omnichannel strategy (spoiler: it’s good). When he’s not making sure you’re one of them, he’s likely training for his next triathlon or brushing up on the Gaelic he picked up while living in Ireland.

As the former Director of Google Technical Services for the GBP (Maps & Search) team, Brad knows this product better than almost anyone alive. He has a particular genius for verification issues that borders on artistry. When things get complicated, Brad's your person. He guides our team on GPB service, product roadmap and strategy.

Aldo spent 18 years at Google, including a starring role in launching Google Maps across Europe. He’s seen the digital landscape from the inside out, and now he channels that hard-won knowledge into building the partnerships that take GMBapi.com into its next chapter.

Our resident GBP wizard, English-language guardian, and self-confessed copywriting enthusiast. Sophie keeps our content on the right side of Google’s ever-changing good books. When she’s not supporting customers or auditing profiles, you’ll find her halfway up a rockface or deep in a book.

Dimitris eats local search algorithms for breakfast and makes it look effortless. Give him a content brief and some data, and he’ll hand you back rankings. He’s the reason we get found, and the reason our competitors are left scrolling.

Donny has been in the SEO trenches since 2015, back when it was still part dark art, part guesswork. He brings that same "black belt" discipline to our rankings that he’s honed over 22 years of martial arts. A Judo expert who knows exactly how to use an algorithm's weight against it, Donny ensures we show up with precision and craft exactly where we should.

Dawood has spent over four years crafting the experiences that make GMBapi.com feel as good as it works. Armed with TypeScript, React, and NestJS, he's the person who turns 'can we make this look better?' into 'actually, it works better too.'

A strategic engineer who turns complex architecture into elegant, high-performing software. Nidhi builds and deploys systems from start to finish, combining a love for clean design with a talent for solving tough technical problems. She excels at delivering high-quality work that meets the needs of global clients.

Give Rohan a messy pile of data, and he’ll hand you back a clear story. With a background in AI and a sharp eye for design, he uses computational techniques to find the insights hiding in the noise and then makes sure they’re actually beautiful to look at. Always picking up new tricks to stay ahead of the curve, Rohan is the reason our data doesn't just work; it makes sense.

The quiet force behind everything that "just works." Redzhep architects the systems that keep the platform humming, weaving third-party tools into the mix so seamlessly you’d never know they were separate.