Local LLM Tracking
Get your location mentioned on the largest LLMs and reach potential new local customers. AI Search should be your biggest growth-driving discovery channel. Our Local LLM Tracking software will answer one simple question: how do I enhance the visibility of my locations in AI search?
Search is changing fast. Traditional SEO is no longer just about ranking in the local pack or organic results. Today, AI-powered search experiences are reshaping how customers discover businesses. Platforms like Google’s AI Overviews and AI Mode, Perplexity and OpenAI’s ChatGPT are increasingly blending direct model answers with live web search results. Our software will help you optimise for the web searches the LLMs perform.
Large Language Models (LLMs) like Gemini and GPT use a concept called grounding, essentially deciding whether to answer a question based on their internal training data or by pulling in fresh information from the web. For example, ChatGPT provides a metric such as “Search-prob: 0.76” that signals the likelihood of triggering a live web lookup.
What This Means for Local SEO & SaaS Buyers
For prospective buyers of a local LLM tracking platform, here’s the reality:
- Freshness Matters – AI systems prefer current data when deciding what to show users. If your business updates content, reviews, and local signals regularly, you’re far more likely to be surfaced.
- Grounding Drives Discoverability – When an LLM grounds a query to the web, it opens the door for your optimised content to be included in the answer. The focus should be on optimising for search events, not just static keyword rankings.
- Multi-Site Visibility – Unlike traditional SEO, where Google dominates, LLM visibility stretches across multiple ecosystems (Google Gemini, ChatGPT, Perplexity, etc.). A tracking tool must measure performance across these environments, not just one.
- Traditional Search Still Counts – While AI search is accelerating, Google’s core local pack and organic rankings remain influential. The smart play is dual optimisation: maintain strength in classic search while building visibility in LLM-driven answers.
How to Turn Insight into AI Search Visibility via Local LLM tracking
Our local LLM tracking platform helps businesses enhance visibility across multiple AI-driven platforms by:
- Understand when and how AI search systems decide to ground queries.
- Identify opportunities where freshness and relevance directly impact inclusion in AI Overviews.
- Provide a list of all sources used across multiple AI-driven platforms for locally relevant prompts.
- Future-proof local SEO strategy by combining traditional ranking metrics with AI-grounded visibility.
👉 In short, the winners in this new landscape won’t just be those with the most backlinks or the highest star rating but those who actively optimise for the points where AI models reach out to the web for answers.
The Growing Relevance of LLMs in Local Search
The emergence of LLMs like ChatGPT, Gemini, and Perplexity presents a new window of opportunity in Local SEO for local marketing managers. While it’s not the complete overhaul of the search landscape overnight, LLM-driven search is rapidly gaining relevance. And as such, an opportunity for early adopters to master. We at GMBapi.com understand this evolution and have launched Local LLM Rank Tracking to give you the competitive edge you need. As the best value solution, our new tool provides a clear, actionable picture of your brand’s visibility and potential actions to improve visibility in this new channel.
LLMs are reshaping how consumers find local businesses, and the data backs this up. While traditional search engines like Google still dominate, with Google alone handling over 15 billion searches per day and a 90% global market share, LLM-based search is growing exponentially. As of June 2025, LLM-based search accounts for about 5.6% of desktop search traffic in the U.S., a figure that has doubled in a year. A significant share of the population is already using these chatbots for search-like queries, with two-thirds of U.S. adults who have used an LLM reporting that they use them for information retrieval.
This shift is driven by the conversational convenience of LLMs, which provide direct, contextual answers and can engage in multi-turn dialogue. Unlike traditional search, which primarily delivers a list of links, LLMs synthesise information from various sources to provide a single, comprehensive answer (AI mode and AI Overview in Google). But we have also seen Map Pack type of results for local search queries in ChatGPt. To “win” in this new landscape your business must be consistently cited in authoritative sources across the web. Sounds familiar?
For local businesses, this is an exciting development. While LLM visibility is on the rise, local-intent queries have a lower rate of AI-driven results (non grounded) compared to other sectors, giving you a window to build authority before the channel becomes saturated.
Our Product: Local LLM Tracking
Our Local LLM Tracking tool helps you measure how visible your business is across the top three AI models; ChatGPT, Gemini, and Perplexity.
We automatically translate your Google Business Profile information into five local variations of your brand name, then scan AI-generated answers to see how often these variations appear. This gives you a clear view of how frequently (and where) your business is mentioned in AI search results.
Brand name variations of London based parking garage ParkBee
Our software then generates five locally relevant name variations based on your business information and how potential customers are likely to search for your products or services using AI.
You can easily review, edit, or delete these variations to tailor them to your specific needs.
Local LLM Prompts
Once your prompts are approved, you can run the AI visibility and source scan across the three major AI search engines.
Here’s an example from a customer who ran an AI visibility scan across all their locations. The report provides a detailed breakdown of how visible their business is across the three major AI search engines.
In this case, a parking client ran two separate visibility checks to identify which sources they could target for outreach and improve their overall AI visibility.
You’ll get a visibility score for each AI search engine from both scans. While reporting itself doesn’t drive new business, it does reveal valuable insights.
In the downloadable PDF, you’ll see:
- The five most visible locations per the AI search engine
- The ten most frequently cited sources
- All sources scraped from AI search results, also available as an Excel download
To ensure accuracy, our system runs these localised prompts from local IPs for ChatGPT and Perplexity. This often surfaces highly relevant, locally specific citations.
All blue text in the report links directly to the cited sources. For example, one scan surfaced a result from Official London Theatre recommending parking at Q-Park – a competitor.
A visibility score of 60% means your business was recommended in three out of five prompts.
The LLM Tracking Result on ChatGPT
ChatGPT provides direct links to the exact sources. The top 10 domains used for the grounding of the local results for these local prompts:
The LLM Tracking result on Gemini
Gemini provides direct links to the exact sources as well, but hides them behind a vector. So we show only the top-level domain in the PDF:
The LLM Tracking result on Perplexity
Perplexity provides direct links to the exact sources as well. The most interesting links here are Google and the NCP:
The New B2C Customer Journey: From GBP to LLM Optimisation
We envision a marketing journey that systematically builds your brand’s authority, starting with foundational local SEO on Google, moving on to other relevant platforms once GBP is done, and then layering on Local LLM Rank Tracking.
- Google Business Profile Optimisation: This is the bedrock of local search. Optimising your GBP complement score, devising a review strategy, and adding high-quality information (photos and videos, services, products) to be found in Google’s traditional local search results.
- Apple Business Connect and Local Citations: The next step is to expand your digital footprint. Ensuring a consistent presence on platforms like Apple Business Connect and other relevant local directories (Tripadvisor, BBB, Healthgrades for example) helps build a robust digital footprint that LLMs can draw from. But do not forget to add all the networks, directories, navigational tools and social media networks your customers use to find your product or services.
- Optimise for Local LLM Search: This is where our new tool, Local LLM Rank Tracking, comes in. Our platform uses AI to generate brand name variations and locally relevant prompts, which are then run on Gemini, Perplexity, and ChatGPT. We track your performance across these models and show you the exact citations they use to generate their answers. This gives you an actionable roadmap to build your authority in the specific places that matter most to LLMs.
For example, our reports show a clear difference in performance across models. For HKM Employment Attorneys LLP in Birmingham, Gemini achieved a 100% Share of Voice with 5 mentions, while ChatGPT and Perplexity had a 40% Share of Voice with 2 mentions each. This kind of data allows you to focus your efforts where they will have the most impact.
By following this journey, you’re not just reacting to changes in the search landscape; you’re proactively building a strategy that ensures your business is visible no matter where the customer starts their search. We are also actively working on multi-location Local LLM Rank Tracking to enable you to scale this strategy across your entire business.
Why
GMBapi.com?
Now is the best time to start tracking and reporting on your Google Business Profiles. Save time, and start optimising your local presence more effectively with our local SEO software.
Low Pricing
The lowest pricing and price matching if you find a cheaper alternative
Full
Functionality
Unlimited access to posting content, multi-lingual AI responses to reviews, and adding additional users
Growth
Opportunities
Include service hours, citations, local landing page optimisation, a Store Locator, or Apple Business Connect
Frequently Asked Questions
Google Gemini has its own grounding API, and open-source research from HuggingFace and Dejan SEO offers similar grounding prediction tools.
Local LLM Tracking is software that measures how visible your business locations are in AI-powered search engines such as ChatGPT, Google Gemini, and Perplexity. It helps you understand when and how your business appears in AI search answers and which sources influence that visibility.
AI search is becoming a key discovery channel. LLMs often provide direct answers instead of just a list of links. If your business isn’t mentioned in those answers, you risk losing potential customers to competitors who are.
Traditional SEO focuses on ranking in Google’s local pack and organic results. AI search blends real-time web grounding with model-generated answers. That means freshness, authority, and citations across multiple platforms matter more than just keyword rankings.
Grounding is the process where an LLM decides whether to answer from its training data or fetch updated information from the web. When an LLM grounds a query, your optimised content and citations can be pulled into its response.
You can:
- Keep your business data, reviews, and content fresh.
- Build consistent citations across platforms like Google Business Profile, Apple Business Connect, and local directories.
- Use Local LLM Tracking to identify which sources AI search engines rely on and focus your outreach there.
Our tool currently tracks visibility in ChatGPT, Google Gemini, and Perplexity, the three largest LLMs actively shaping AI search discovery.
Our platform generates brand name variations and locally relevant prompts, then scans LLMs to see how often your business is mentioned. It reports visibility scores, top sources cited, and Share of Voice across multiple models.
Yes. The tool can run scans across all your business locations, showing which sites are most visible in AI search and highlighting citation opportunities at scale.
Absolutely. Google’s core local pack and organic results still influence a huge volume of traffic. The winning strategy is dual optimisation: continue to strengthen traditional SEO while building visibility in AI-driven answers.
Local marketing managers, SEO specialists, and SaaS buyers are looking to future-proof their local SEO strategy. Early adopters gain a competitive edge by optimising where AI search is headed, not just where it has been.
No. The tool is built for marketers and SEO managers. Results are provided in clear reports (PDF and Excel), with direct links to the sources that AI engines used.
Start growing with GMBapi.com
Our Transparent Pricing
How Our Clients Keep Winning
Check out our tool in action
Get started on Local SEO today with a free demo from one of our experts
