LLM Rank Tracker for Local AI Visibility

Rankings can go up while calls and clicks go down. Whether that is caused by changes in customers' journeys, new SERPs with AI Overviews, growing monetizing and space for ads, or demand shifting depends on the country, sector and customer, and with all the changes in Local SEO, varies over time..

One thing is clear though. AI answers are where a growing share of that decision happens. Google reported a billion monthly AI Mode users one year after launch, and AI Overviews now appear on about half of local searches in the US. Those AI answers name fewer businesses and rarely send the click: in Nozzle's data across 15 million local queries, only 23% of desktop AI Overviews and 8% on mobile showed a cited URL. If you're not in the answer, you're not in the shortlist.

A Map Pack rank tracker still matters, and GMBapi's Local Rank Tracker covers it. A (Local) LLM rank tracker covers the part of the journey your rank report can't see. 

What an LLM rank tracker measures

A ranking in an AI answer isn't a blue link in a logical order. It's a sentence. GMBapi turns those sentences into numbers you can track, compare, and report on, for every AI assistant separately and for all of them combined.

Local AI visibility is hyper-local

AI doesn't give one answer per country. It gives one per neighborhood. When Malte Landwehr of Peec AI ran the same lawyer prompts dozens of times per location in ChatGPT, results for New York and Chicago barely overlapped (rank correlation 0.1). Two Brooklyn neighborhoods two miles apart scored 0.6. Even two spots a 15-minute walk apart only reached 0.8. OpenAI confirms that ChatGPT uses your approximate location for local results. But ChatGPT does not have Google's level of access to critical elements like opening times, reviews and user location. Critical elements for local recommendations.

The bar is high, too. ChatGPT recommends only 1.2% of locations, against 35.9% visibility in the Google 3-pack. For each of the local AI surfaces there are usually wildly different local results. ChatGPT Maps show different local businesses versus their text results, and Ask Maps, Gemini, AI Overview and AI Mode, will recommend different local businesses as they use different sources and algorithms to answer user’s questions. A national AI visibility brand score hides all of that, which is why GMBapi tracks two levels side by side on the same brand across all locally relevant surfaces.

Brand Visibility at country level

Brand Visibility tracks how AI talks about your brand as a whole in a country. It's the view for brand-level questions: who's the most reliable provider, how you compare with a named rival, and what AI says about your pricing or service.

Location Visibility at city level

Location Visibility is the local LLM tracker. It tracks every physical location separately, at city level, with prompts built from each location's Google Business Profile: name, address, and coordinates. That's the Google-first approach we use across GMBapi, with your GBP profile as the source of truth, so the data you already maintain powers your AI tracking too.

The All Locations view rolls everything up into one network-wide number. One click drills down into a single branch. In one four-location network we track, the overall visibility score was 49%, but individual branches ranged from 28% to 59%. A single average would never show you that.

Every AI assistant reads different sources

The same question gets different answers in ChatGPT and Google, because each assistant reads a different part of the web. That's why every metric in GMBapi can be filtered per assistant, and why one model's score tells you very little on its own.

Setup takes a few minutes, not a project

Most AI tracking tools hand you an empty prompt box. GMBapi writes the first set for you.

• Auto-generated prompts: created from your brand, website, and market, or from each location's profile.
• Custom prompts: write your own and organize them into topics and categories.
• Four prompt categories: General, Organic search, Brand sentiment, and Competitor comparison. Each answers a different question about how AI sees you.
• Your cadence: daily, weekly, or monthly per monitor. Daily suits testing a content change fast. Monthly suits a minimalist approach to Local AI visibility reporting. One or two weekly scans is a nice compromise. 
• Pick locations from your account: choose from the Google Business Profile locations already in the segment. Add or disable locations at any time without affecting the others.
• Setup runs in the background: it usually takes a few minutes, with status shown per monitor and per location. You get a notification when the first results are ready.

Built for the way you work

For multi-location brands: one network view, with an early warning for every branch

Leadership wants one number to track. Local teams need to know what to fix. GMBapi gives you both.

• The overview shows your top- and low-performing locations, so you know where to spend time first.
• Citations with a high Locations count affect many branches at once. Fix one source and you lift the whole network.
• Drill into a single city to find the local rivals that never show up in a national view. Find your outliers and understand what is driving that.
• Sort prompts by negative sentiment to catch the AI answers that hurt your reputation, before they cost you customers.

For small business owners: see who AI recommends instead of you

When someone asks AI for the best option nearby, there's room for only a few names. GMBapi shows whether yours is one of them.

• See the exact answer AI gives for the questions your customers ask, and which competitor it names when it doesn't name you.
• Find the local sources AI relies on for your city, like city guides, local directories, and local news, so you know where getting listed makes a difference.
• Run a monthly monitor and check in once a month. No daily dashboards required. Change the prompts to make them locally relevant so you can use the free version to track AI visibility.

For API partners and developers: skip building the plumbing

Running hundreds of prompts across five AI assistants, then parsing mentions, aliases, positions, and citations per location, is a lot of plumbing to build and maintain. Buying it is faster, and often cheaper once you count the maintenance.

• Structured visibility, position, sentiment, competitor, and citation data per brand and per location.
• We are working on making AI Visibility data available via the Partner API and via MCP. 

Citations show you where to get listed

AI doesn't make things up from nowhere. It repeats sources. The citations report shows which websites and pages each assistant cites, how often, and for how many of your locations.

• Filter per model: each AI pulls from different websites, so you see where to get listed to show up in ChatGPT versus Perplexity versus Google AI.
• Hide your own and competitors' domains: what's left are the third-party pages AI trusts. Combine it with a model filter, for example "ChatGPT, excluding us and competitors", and you see exactly which articles to get featured in.
• Expand to pages: see the exact cited URLs, not just the domain, so outreach targets the specific article or listing.
• Track over time: see which sources are rising or falling, and confirm whether a new listing or article starts getting cited.

Competitors are found for you

You don't need to know who AI recommends before you start. GMBapi detects competitors automatically from the AI answers and ranks them by visibility, position, and mentions, with your own brand marked "You".

What else we can do: fix the sources AI reads

Tracking shows you the gap. Closing it means changing what AI reads about you. ChatGPT doesn't rely on one local database: it pieces a business together from maps data (Apple and Bing), your website and its structured data, global vertical platforms like Tripadvisor and Yelp, country-specific directories, and community signals like reviews and photos. GMBapi already manages most of those sources by syncing its citation product to your Google Business Profile. So an element of the fix for a low AI visibility score sits in the same platform as the score.

Citations: the same facts everywhere AI looks

AI picks up changes to listings fast. Andrew Shotland's team found a service phrase customers searched for that was missing from a client's Business Profile. They added it to the description and pushed it to 20 citations, and AI Overview visibility rose across 60 tracked prompts and 20 locations within three to four days.

GMBapi Citation Software does that kind of update at scale. It publishes to Google first, then syncs your name, address, phone, and photos across maps, navigation apps, and 70+ directories, depending on the market (for example 79 in the US, 56 in the UK, and 130 in Germany). The network includes Apple Maps, Bing, and the data feeds AI assistants use, and third-party edits are flagged and corrected automatically. Yell (UK) and Yelp are examples of citation destinations, but there are many more country specific ones..

Local schema: structured facts AI can read

Your own website is still the most authoritative source for current information, and structured data is the clearest way to say it. LocalBusiness schema tells AI assistants, in a format they don't have to interpret, what each location is, where it is, when it's open, and what it offers.

GMBapi generates LocalBusiness structured data for every location from its Google Business Profile, so your schema on your local landing pages  always matches your profile. When you update hours or services in GMBapi, the markup follows.

Local websites: a first-party page for every location

A national homepage can't answer a neighborhood question. A local page can. GMBapi's store locator and local landing pages give every location its own first-party page, built on the same Google Business Profile data, so the facts on your site match the facts on Google, in the directories, and in the AI answer.

No website at all is a bigger gap still. Coming soon: GMBapi will create a website straight from your Google Business Profile, for businesses that don't have one yet. For larger multi location businesses, a store locator and local landing page setup are crucial elements of the Local AI visibility puzzle.