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About Sophie

Here you can learn more about the Author of the Up Analytics blog and view other articles written by them.

After earning a degree in Fine Art, Sophie started her career as a traffic and scheduling assistant in radio advertising. She quickly climbed the ranks to Executive and then Manager, where she led her team in the daily creation of ad logs for nine radio stations across the UK. Having made the move over to the dark side (digital marketing), Sophie joined GMBapi in 2022. Now, she’s our resident GBP Archmage, English-language firewall, copywriting hobbyist, online marketing aficionado, and wrangler of chaos. With a keen interest in Local Search Engine Optimisation, Sophie applies her creative problem-solving and organisational skills to help multi-location businesses improve their rankings and develop growth strategies. When not appeasing our Google overlords, Sophie can be found reading or scaling rock faces.

Articles

How To Guides

How to Respond to a Google Review

How to Respond to a Google Review?

How To Guides

How to Add Your Business to Google

How to Add Your Business to Google?

Case Studies

Randstad Case Study

Randstad’s Journey to Uniformity in its Local Online Presence

How To Guides

Google Business Profile bulk verification: A comprehensive guide

Google Business Profile bulk verification: A comprehensive guide

Trends

Apple Business Connect

Apple rolls out Business Connect

Trends

Optimising Google Business Profiles for Hotels with new features Cover

Optimising Google Business Profiles for hotels with new features