API partners and developers
One API for Google, Apple Maps and hundreds of citation sites. Automatically synced. Connected to your website, rank tracking, AI visibility and your own reporting.
Google GBP API partner · Apple Business partner · Reserve with Google integrations · Best Estimated ROI in Local SEO Software
Built for agencies, SaaS platforms and developers managing local SEO and reviews at scale, without building and maintaining multi-platform infrastructure yourselves. Read the full API documentation.
If you're only managing Google Business Profiles and you meet Google's requirements for access, and you have the technical skills to keep a few APIs up, direct use of the Google Business Profile APIs is an option. Relying solely on Google's native APIs can be restrictive, and unlocking the data and channelling it into the right format can take real engineering time. With GMBapi's Partner API, you get a solution that consolidates data into insights, simplifies citation management, syncs automatically with Apple Maps, and reveals historical changes Google's own interface often hides. It also adds ranking and tracking across most of the local customer journey Google alone doesn't cover.
Who is Our GMBapi Partner API built for?
Our API is designed for agencies, SaaS platforms, and developers who want to manage local presence at scale without reinventing the wheel. We provide competitive Local SEO platforms with functionality such as Apple Maps or Citations sync. Marketing agencies use it to add reporting and tooling on top of an SEO stack they've already built internally. A number of agencies have built the GMBapi Partner API directly into their own automations.
Case study - talk to Dimitris about API partner case study for Vrisko? And talk to Rohan for a case study from Toppi - Toppi is ideal for this page. They are an api partner.
Commercial Terms
Built for simplicity. You pay per location, per package: Essential, Essential plus Apple Maps, or Essential plus the full citation network. That gets you interface access, access to bulk edits, and white-label or internal use as needed.
API access is included in the Essential plan, no partner fee, no minimums, cancel any time. White-label and headless use cost nothing extra and need no separate agreement. Multi-tenant setups run up to 7,000 locations in one account. There's no lock-in; Google and Apple Business profiles stay in the customer's managed accounts throughout.
Technical Specifications & Performance
Vague specs break integrations, so here's exactly what you're working with. The GBP API is a REST API returning JSON, authenticated with a Bearer API key. An Account token works inside a single account; an Organisation token runs every client account from one key. Your clients connect their Google Business Profiles through Google's own OAuth 2.0 flow, so you never handle their Google credentials directly.
You get 100 requests per minute, with separate hourly quotas for location updates, posts, and citations. Every response includes rate-limit headers, so your code knows exactly when to back off. Full limits are in our rate limits documentation.
Data is hosted on Google Cloud in the Netherlands, encrypted in transit and at rest, and processed under a GDPR Data Processing Agreement available to every partner.
Why Choose Our GBP API Over Native Google API Integration
We're not claiming to be better than Google; we're providing extra functionality, insights and data structures Google doesn't offer out of the box:
Pre-Aggregated Data
Rather than writing scripts to retrieve data from each location individually, our GMB API lets you collect reviews and performance metrics for every account location with a single call.
Integrated Citation Management
Access our citation network directly via API. Manage, connect, and sync to hundreds of local directories, a feature set that would take real time and resources to build natively.
Apple Maps Integration
Sync local data to Apple Maps, push content and photos, and pull performance data back.
Historical Change Tracking
We track the history of every edit and update, including changes made via the API itself, more transparency than Google's native environment provides.
The “Deleted” Review Flag
A critical data point for accurate KPIs. We track when reviews are removed, so you can filter your reporting and keep your data fully accurate.
What the Partner API Can Do
Feature Category | What You Can Do |
|---|---|
Setup & Auth | Generate OAuth links for GBP groups; use Org tokens for multi-client management. |
Data Retrieval | Pull location details, images, and recent posts via GET/POST endpoints. |
Reviews | Fetch all reviews and use our Local Schema tag to display top 5-star reviews on your site. |
Profile Edits | Update core business details like opening hours, email addresses, and service lists. |
Manage, connect, or disconnect citation networks and pull performance statistics. | |
Competitor Scans | Retrieve data from past scans through the API. |
Advanced Bulk Service Management
Managing service data at scale requires a level of control that goes beyond manual updates. Our bulk service tool provides a centralised way to manage service offerings across hundreds of locations simultaneously.
Template-Based Updates
Create a service template from one master location and deploy it across your entire network.
Flexible Edit Modes
Choose to add to existing services, replace all services, or apply changes per category, whatever maintains strict brand consistency for your use case.
Protection Against Overwrites
Built for seasonal businesses or professional services that need specific service lists to go live and stay live.
Onboarding & Support
- Test it during your free trial: Our API Partner system is available from day one of your trial. Citation creation specifically is for paying customers only.
- Direct Developer Support: No need to jump through hoops. API users get direct access to our technical team via [email protected], embedded right in our documentation.
- Continuous Platform Evolution: We're constantly expanding our endpoints and data coverage. Building on GMBapi's google my business api means your infrastructure keeps pace with the local SEO landscape as it changes, rather than falling behind it.
Ready to Integrate?
Our pricing is straightforward: billed per location, not by usage or seats. Scale your API calls and data requests without worrying about a fluctuating monthly bill.
Why GMBapi?
Now is the best time to start tracking and reporting on your Google Business Profiles. Save time, and start optimising your local presence more effectively with our local SEO software.
Low Pricing
The lowest pricing and price matching if you find a cheaper alternative
Full Functionality
Unlimited access to posting content, multi-lingual AI responses to reviews, and adding additional users
Growth Opportunities
Include service hours, citations, local landing page optimisation, a Store Locator, or Apple Business Connect
Frequently Asked Questions
A critical feature mentioned is the “deleted” flag for reviews, which allows users to filter out deleted reviews when calculating KPIs, an important data point that must be tracked. Also, the API’s ability to list and paginate locations, retrieve complete data for a single location, and view past updates to a location. The capability to track the history of edits, including those made via the API, is highlighted as a feature that provides more transparency than the native Google API. Also, the GMBapi Partner API aggregate data across all account locations.
Our API is not better, faster or cheaper than Google’s at handling Google data, but we add a lot of additional functionality for businesses that want to look beyond the Google platforms. GMBapi.com’s Partner API has the ability to manage citations across hundreds of networks, and integrate deeply with Apple Maps. So for companies that want to expand across platforms, we are less costly and/or resource consuming.
Regarding competitor scans, users can retrieve existing data via the API, though they cannot trigger a new scan; the team suggests that future scheduling functionality will allow users to monitor these scans from the API.
Start growing with GMBapi
Leverage AI to manage reviews, bulk publish content while ensuring consistency across all your local platforms. Stay ahead by monitoring competitors & showcasing what makes you stand out.
Our Transparent Pricing
EXPLORE PLANSHow Our Clients Keep Winning
SUCCESS STORIESHave any questions?
Feel free to contact us!
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