Google Business Profile Bulk Verification: A Comprehensive Guide
Google Business Profile (GBP) bulk verification streamlines the verification process for businesses with ten or more locations. Instead of verifying each location individually, businesses can verify multiple locations in bulk, saving time and effort. Once verified, new locations are automatically verified as long as they are the same name, and category and are not already verified by another entity. Check Google’s guidelines on bulk verification
Why Bulk Verification is Important for Businesses with Multiple Locations
Streamlining Multi-Location Verification with GMBapi: Your Expert Solution
What Does GMBapi’s Bulk Verification Service Include?
At GMBapi, we offer a streamlined Google Business Profile verification service specifically designed for multi-location businesses. Our in-house verification specialist is dedicated to assisting you through every step of the bulk verification process. Here’s how we make it easy for you:
- Expert Guidance: Our in-house verification specialist brings years of experience and can handle even the most complex verification tasks. Whether you’re dealing with dozens or hundreds of locations, we’re here to help you every step of the way.
- Efficient Process: We understand that time is valuable. That’s why our team works swiftly to ensure all your locations are verified promptly, minimising any disruptions to your operations.
- Ownership Conflict Resolution: If your listings have different owners, we will navigate the ownership transfer process to ensure all your listings have the same bulk-verified owner.
- Error Resolution: If you’ve encountered verification issues before, don’t worry. We specialise in identifying and resolving any problems, making sure each location gets verified correctly.
- Personalised Support: No business is the same, and neither are their needs. We offer personalised assistance to handle everything from technical glitches to ensuring compliance with Google’s guidelines. You’ll receive dedicated support tailored to your specific situation.
Why Choose GMBapi?
Step-by-Step Guide for GBP Bulk Verification
The Google Business Profile bulk verification process is ideal for businesses with 10 or more locations. Instead of verifying each location individually, you can streamline the process by verifying multiple locations at once. Here’s how you can do it:
- Create a Google Business Account: Start by setting up a Google Business account if you don’t have one already.
- Create a Location Group: Group all the locations you want to bulk verify into a single location group.
- Ensure All Locations are Created in Your GBP Account: Before proceeding, make sure all the locations you want to verify are added to your GBP account.
- Group Locations: Double-check that all the locations are correctly grouped in your location group.
- Clean Up Your GBP Locations: Remove any permanently closed, suspended, disabled, or duplicate locations. Ensure all location data complies with Google’s guidelines.
- Initiate the Bulk Verification Request: In your GBP Manager, navigate to “Verification” > “Chain” and click “Start” to submit your bulk verification request.
- Fill Out the Request Form: Provide complete and accurate information in the bulk verification request form.
- Wait for Google Support: Google will contact you via email to verify your information and provide further instructions.
- Follow Google Support’s Instructions: Make sure to respond promptly and follow any instructions from Google Support to complete the verification process.
Check the guidelines for representing your business on Google.
Contact us if you need help with the communication with Google.
Requirements GBP bulk verification
What’s the minimum number of locations you can bulk upload to Google Business profiles? Businesses must have at least 10 locations to qualify for bulk verification. For businesses with 10 or more locations, the option to add, verify, and manage them in bulk is available. To be eligible for visibility on Maps, Search, and other Google properties, your business must adhere to Google’s quality guidelines.
Duplicate, suspended, or disabled locations must be removed from the GBP account and do not count towards the 10-location minimum.
Same business: All 10+ locations must belong to the same business and share the same name and primary category. If a business manages multiple brands, it is recommended to create separate location groups for each brand and pursue bulk verification for each brand individually.
Also, check the Guidelines for representing your business on Google
Are there any Ineligible Businesses for Bulk Verification?
Yes, certain businesses are not eligible to request bulk verification for their Google Business Profile locations and must verify each location individually. Here are the key points to keep in mind:
- Service Area Locations: Due to their lack of physical addresses, service area locations are not eligible for bulk verification.
- Ownership Requirement: Google mandates that the merchant (or client) must be the owner of the listings. To request bulk verification, the verification request must come from the owner’s email address. Once the owner is bulk verified, they can grant permission to an agency to inherit their bulk verification status.
- Agency Limitations: Agencies cannot become bulk verified for their entire client base. Instead, bulk verification needs to be acquired for each merchant chain that meets the eligibility requirements.
- General Eligibility: Not all businesses can create and manage locations in the GBP Manager. Only businesses that make in-person contact with customers qualify. There are a few exceptions, such as:
- ATMs
- Video-rental kiosks
- Express mail drop boxes
- Seasonal businesses
- Delivery-only food services (with specific conditions)
- Rental and Sale Properties: Rental properties or properties for sale, like vacation homes or vacant apartments, are generally not eligible for listing in the GBP Manager.
How Long Does it Take to Bulk Verify Businesses?
Common issues that delay bulk verification
To avoid delays in the bulk verification process for your Google Business Profile locations, ensure that all location data is complete, consistent, and accurately reflects your business information. Here are key issues to watch for, along with tips to resolve them quickly for a smoother verification experience.
- Incorrect or incomplete location data: Ensure all location data is accurate and complete in your GBP account and website.
- Mismatched location count: The number of locations listed on your website should match the number of locations in your bulk verification request.
- Inconsistent business name: Capitalise the business name appropriately and ensure it matches the real-world name.
- Inconsistent websites: Use the same domain name for all location websites.
- Missing phone numbers: Provide a local phone number for each location whenever possible. If a location is unmanned, explain this to Google Support.
- Lack of storefront pictures: Google Support may request storefront pictures to verify the existence of your locations.
- Incomplete store locator: Ensure the store locator on your website reflects all locations in the bulk verification request with accurate information.
By following these guidelines and addressing any potential issues promptly, you can streamline the bulk verification process and efficiently verify your multiple Google Business Profile locations.
For those struggling with video verifications, here are two tips: Avoid including personally identifiable information in your videos, such as other people’s faces, and refrain from filming in just a single room. Videos containing this content will be automatically declined as evidence.
Get Started Today
Ready to simplify your bulk verification process? Let GMBapi handle the complexities of Google Business Profile verification, so you can focus on what you do best—growing your business. Reach out to us today for a consultation and start enjoying the benefits of accurate, verified business listings across all your locations. Start your free trial today.
To qualify for bulk verification on Google Business Profiles, businesses must have a minimum of 10 locations. This option allows businesses with 10 or more locations to add, verify, and manage them efficiently in bulk.
For businesses with 10 or more locations, Google offers two main verification options:
- Bulk Verification: This option allows you to verify multiple locations at once, saving time and effort compared to verifying each location individually. Bulk verification is ideal for large businesses or franchises that need to manage a high volume of locations.
- Individual Location Verification: This is the traditional method where each location is verified separately. While effective, it can be time-consuming for businesses with numerous sites.
The Google Business Profile (GBP) bulk verification process typically takes between 8 to 12 weeks, depending on the complexity of your business and the number of locations. During this time, it’s crucial to ensure that all provided information is accurate to avoid delays. If you encounter any issues or need help navigating the verification process, our team at GMBapi.com is available to assist you in successfully verifying your multi-location profiles.
Verifying your business on Google Business Profile offers several key advantages:
- Increased Trust and Credibility: A verified business listing displays the coveted blue check or tick, signalling to customers that your business information is accurate and up to date. This verification helps build trust, as customers know your details have been validated by Google.
- Enhanced Search Authority: Once your listings are verified, Google recognises your business as legitimate, which can improve your local search ranking. This increased authority around your business’s keywords can boost your visibility in search results, driving more potential customers to your locations.
- Protection Against Competitor Attacks: Verified listings are less susceptible to fraudulent activity, such as competitors attempting to hijack or modify your Google Business Profile.
Yes, these types are ineligible for bulk verification:
- Service area businesses (no physical address)
- Rental or sale properties (like vacation homes)
- Agencies (they need separate verification per client)
A Google Business Profile (GBP) verification service is designed to confirm that your business information—such as name, address, and contact details—is accurate and authentic. Verifying your business on Google is essential for maintaining consistency and credibility across multiple locations. It helps customers trust that the information they see on Google Maps and Search is correct and validated by Google.
At GMBapi, our GBP bulk verification service is designed with flexibility and support in mind. What makes us stand out:
- Expert Guidance: Our in-house verification specialist works directly with you to handle the complexities of bulk verification, ensuring a seamless experience from start to finish.
- Error Resolution: If you’ve encountered issues with previous verification attempts, we’re skilled at troubleshooting and resolving these challenges, ensuring that each location is accurately verified.
- Personalised Support: We offer tailored assistance to meet your specific needs, whether it’s addressing technical glitches or ensuring compliance with Google’s guidelines.
- Flexible, Pay-As-You-Go Service: Our bulk verification service is available without long-term contracts, allowing you to scale our support as needed, making it easier to fit your business’s budget and workflow.
By choosing GMBapi, you can rest assured that your business locations are in expert hands, ensuring a smooth and successful verification process.