Choosing the right local SEO tool is critical to your local business’s visibility on Google, Apple Maps, and across the web. While Moz Local has long been a go-to platform for listings management, it’s not the only option and depending on your needs, it may not be the best fit anymore.
These tools are particularly beneficial for local businesses looking to enhance their online presence and manage their customer reviews effectively.
In this guide, we break down the top Moz Local alternatives in 2025, so you can compare features, pricing, and performance and pick the best tool for your business.
Why Look for a Moz Local Alternative?
Moz Local helps businesses manage listings and maintain NAP consistency across aggregators like Data Axle and Neustar. While Moz Local offers basic features, it often falls short in enhancing local search performance and improving visibility in local search results. But many users outgrow its feature set or find better value elsewhere. Common reasons for switching include:
- Limited feature set compared to newer platforms
- Higher per-location costs as you scale
- No bulk editing or real-time syncing
- Minimal Google Business Profile (GBP) support
- Limited review monitoring and insights
But don’t just take our word for it — here’s what real users on Reddit have to say:
“Moz Local is pretty awful. They are cheap, but you get what you pay for.”
— u/SEOPub, Top 1% Commenter in r/SEO
“Moz Local usually takes a while to update all of their listings. I need a tool that lets me update across many platforms with minimal manual entry.”
— Reddit thread: Citation Services – Advicelocal vs. Moz Local vs. BrightLocal…
“Moz Local is slow for sure.”
— u/JohnCarcutt
This feedback reflects a pattern: users appreciate Moz Local’s simplicity and affordability, but often hit friction when needing speed, automation, or multi-location control, leading clients to search for affordable alternatives elsewhere.
What to Look for in Moz Local Alternatives
When evaluating other tools, focus on these essentials:
📍 Listing Management
- Real-time Google Business Profile integration
- Wide directory coverage & citation accuracy
- Tools that enhance local search visibility by maintaining accurate and consistent business listings
⭐ Review & Reputation
- Review generation, monitoring, and replies
- Google Q&A and customer engagement tools
📊 Reporting & Scale
- Rank tracking, audit dashboards, and insights
- Bulk location management and automation
- Transparent, scalable pricing
- A local rank tracker to monitor and improve your local search rankings
Top Moz Local SEO Tools Alternatives in 2025
1. GMBapi.com – Built for Agencies and Multi-Location Brands
Best for: Bulk GBP management, and automations that streamline the optimisation process, GMBapi.com is tailor-made for teams that manage dozens or hundreds of locations on Google. With AI recommendations, handy dashboards, and bulk optimisation actions, it’s a powerful alternative for those who need full GBP control. Citations are seen as an upgrade after the optimisation of the main local visibility platform, Google.
Key features
- Bulk review replies, Q&A, and posting
- Audit insights and location hygiene scoring
- Ideal for agencies managing 50–1000+ listings
- Extensive coverage across local directories for improved visibility
- Starts at €4/location/month
2. BrightLocal – All-in-One Local SEO Suite
Best for: Small to mid-sized businesses and agencies. BrightLocal offers a clean interface with tools for citation management, local rank tracking, and review monitoring. While not as scalable as GMBapi, it’s a great option for general local SEO. Recently added a few new countries, this software was limited to only the English-speaking countries until 2024.
Key features
- Local rank tracking and audit reports
- Manual and automated citation building
- Review monitoring and generation
- Tools to track and improve performance in local searches
- Starts at ~$39/month
3. Yext – Enterprise-Grade Listing Management
Best for: Large brands, franchises, and multi-location chains Yext offers advanced data syncing and schema management across a huge directory network. It’s powerful but comes with enterprise-level pricing, long-term contracts and limited support options. Pricing is per feature, and they cut lots of useful features and networks if you negotiate the price down.
Key features
- Real-time sync with 100+ platforms
- Structured data and schema integration
- Analytics and location performance tracking
- Advanced data syncing for accurate business listings across multiple platforms
- Enterprise pricing tier – usually, relatively high pricing.
4. Whitespark – Best for Citation Building
Best for: Businesses focused on local presence Whitespark specialises in citation audits and manual submissions, ideal for improving local visibility from the ground up. Focussed mostly on the US and Canada, they offer strong support for small businesses. They manage several social media, blog and video channels where they share all findings with a large audience of agencies and small businesses.
Key features
- Citation audit and building
- One-time or recurring citation packages
- Great for businesses needing NAP cleanup
- Specialises in citation building to enhance local search visibility
5. Semrush Local – Add-On for Existing Semrush Users
Best for: SEO teams already using Semrush for broader campaigns. Semrush Local is a convenient add-on for users already using the platform. It covers basic citation management, local tracking, and reviews, but lacks deeper GBP controls. Several of the major citations, and local or vertical heroes, are not part of their (citation) offering.
Key features
- Local listings and rank tracking
- Basic review monitoring
- Limited automation compared to GMBapi or BrightLocal
- Comprehensive local SEO services for existing Semrush users
6. Uberall – Location Marketing for Global Brands
Best for: Enterprise retail, food, and service businesses Uberall combines listings, social media in one unified platform. They have some unique features on Apple Business Connect profiles. Support is often not delivered or is very reactive, which is not what is communicated when you negotiate your long-term contract. We would recommend buying Uberall through a partner, where the software and the service provider are two companies (and invoices). Most new functionality, like Bulk AI review replies, is made available only if you upgrade your contract.
Key features
- Centralised listings and review control
- Social media & store locator integration
- Keyword tracking across locations (just like GMBapi.com)
- Review solicitation module from Shout About Us
Final Thoughts: Which Tool Should You Choose?
Your ideal Moz Local alternative depends on your scale and priorities:
- Need full GBP automation and looking for value? → GMBapi.com
- Want all-in-one SEO tools with one-off manual citations? → BrightLocal
- Enterprise-level solution → Yext
- Manual Citation-focused support? → Whitespark
- Currently using Semrush & want to dip your toes in first? → Semrush Local
- Retail/enterprise with socials and a store locator? → Uberall
Moz Local is not your only option. Whether you need more automation, deeper insights, or just better pricing, there’s a local SEO software that fits your business better in 2025. We have seen a lot of companies abandon Moz Local for better alternatives. Ultimately, choosing the right software will help you achieve local SEO success by enhancing your online
