In our recent research, we found that the impact of Apple Business Connect on businesses, compared to Google Business Profiles, is just a mere 1%. However, this slim margin doesn’t paint the full picture of how Apple’s innovative platform is reshaping the way businesses can connect to the valuable “Apple fan base” out there.
Apple Business Connect has made a significant leap forward with the introduction of Custom Action Links, a new feature that promises to revolutionise user interactions on Apple Maps. With Custom Action Links, businesses can now direct users to specific actions like placing an order or making a reservation directly from their Apple Maps place card. This new capability enhances the existing framework by allowing businesses to create links directly to their websites or preferred platforms without the need for an intermediary app.
Custom Action Links: a Closer Look
So, what exactly are Custom Action Links? Think of them as a direct line to your customers’ desired actions. Whether it’s a link to your restaurant’s menu, a ticket booking page, or any other transactional flow, Custom Action Links make it easier for customers to interact with your business. From a technical standpoint, businesses can implement these links in two ways: Quick-Links, which deep link to a specific page in their app, or App Clips, which let customers complete tasks without downloading the full app.
For businesses, this means greater control and flexibility in driving user actions. For users, it translates to a seamless experience where they can quickly get what they need without unnecessary steps. It’s a win-win.
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