Google Business Profile Dashboard for SEO Agencies
As a marketing agency, you want to find the most efficient way of operating and supporting your clients. You know how important it is to have the right tools to scale your business.
Besides the must-haves, such as the ability to manage multiple client accounts, filtering on customers or labels, and mass posting functionality, let’s start with your ability to efficiently control the basics of Google Business Profile.
Here are some Short Instructions, All-in-One Tool and KPIs for SEO Agencies to provide 5-star service to their clients
In the beginning, make sure NAP is correct, there are no duplicate accounts on Google (Maps), and all customer feedback is appreciated by the owner.
Short checklist to start with
- Search for duplicates and merge if they exist
- Check for the correct logo and its quality, resolution, aspect ratio etc.
- Check the name
- Check the address and phone numbers
- Check existing photos and delete/replace any inadequate or irrelevant images
- Check for non-responded reviews and thank customers for their feedback
- Rate good customer photos
The next step is to get a right tool for maintaining clients’ accounts
As you manage many clients and their Google Business Profiles, you need to gather all this data and combine it into dashboards. With your essential metrics and relevant business data, you’ll easily see where your marketing efforts are going well and what might need improvement.
Why use a Google Business Profile Agency Dashboard?
GMBapi’s Google Business Profile agency dashboard gives marketers all the data they’ll need in one place. One of the most significant benefits of this tool is that it allows agencies to manage thousands of local business locations and multiple listings more efficiently and productively within a single account.
Why choose GMBAPI.com?
The final step is to define key metrics and KPIs for each of your clients
We suggest you use four generic metrics and four KPIs suitable for any brick-and-mortar store having an online presence. Think about the metrics specific to each of your client’s businesses. Do not hesitate to ask your client directly what is crucial for them and add it to your KPIs too.
What are the top Google Business Profile Agency Dashboard metrics?
Dashboards help you identify priorities and are the middle step in transforming data into actionable insights. We have created seventeen Dashboards from Google Business Profile data around the following themes:
Website actions – the number of times the website was clicked
Phone actions – the number of times the phone number was clicked
Driving directions actions – the number of times the driving directions were requested
Direct searches – the number of times the location was shown when searching for the site directly
Discovery search – the number of times the location was shown as a result of a categorical search
Chain searches – the number of times the location was shown as a result of a search for the chain it belongs to or a brand it sells
The number of reviews that were published on your business profile
The average rating given for each review published on your business profile
What are the best Google Business Profile Agency Dashboard KPIs?
This tells you the number of times your business profile appeared in search engine results on Google when a user searched for a category, product, or service you offered (ex., restaurant).
This tells you how many times people have asked for directions to your business location in Google Maps.
The number of times your business’s website was clicked on in google’s local search results.
This KPI tracks how many times a customer has phoned your business by clicking on the phone number in your listing.
Check out our Case Study on how GMBapi provided outstanding results to a chain with 175 stores throughout the Netherlands:
- 80% increase in local impressions
- Simultaneous data synchronisation on 30 networks
- 400 hours saved with Local Tooling
What are the benefits of using a Google Business Profile agency dashboard?
Let us contact you, and together, we can discover all your Marketing or SEO Agency opportunities with our GMBapi tool