Data Quality in Google Business Profile

Data Quality in Google Business Profile is the foundation of Local Search Success

Data Quality in Google Business Profile is a concept that revolves around the hygiene of your Google Business account. Is the data accurate and up to date?

Why is data quality in Google Business Profile important?

The major way Google gathers data about your company is through Google Business Profiles. The more details you provide Google about your business, the more precise the information it will give its users. Additionally, the more likely it is that Google will spotlight your business over that of your rivals at the top of search results.

Why do you need to monitor it?

Have you seen the link on your business profiles that says “suggest an edit”? Google collects more and more information from “trusted users” in Google Maps. Sometimes that is about whether or not there is wheelchair-accessible parking, but often enough it is about opening times or the goods/services that you offer. Are you comfortable with anonymous Google users setting those data points for you in the Google ecosystem or do you want to have a check in place to make sure the data that is put forward is in line with what you want your potential customers to know about your business?

Our solution

Our Local Search tool – GMBapi.com – is designed to save you as much time as possible by quickly reviewing the essentials of your Google Business account.

How can we help you improve the Data Quality in your Google Business Profiles?

On the homepage of your GMBapi.com account, you have an “account completeness” metre, setting a generic score that you can monitor. Additionally, you have two distinct reports on Data Quality. One is to monitor all the API-downloadable data points, and another is to keep track of every attribute related to your company. To locate the weaker areas in your account and spend some time optimising them, you can sort both of these tables based on a “health score.”

What Data can you input into your Google Business Profile?

Data that needs to be completed for a Google Business profile to go live should be pretty straightforward. It needs to be accurate, up to date, and include addresses, phone numbers, business names, websites, categories, appointment links, and a description. After that, depending on the category, you add the attributes. In addition to the typical NAP data, DIY retail business owners have twenty attribute fields to complete for each store. There are only two if you own a daycare centre.

What are the most important fields to populate?

Some Google Business Profile data items are more crucial than others. Different data points that are important from certain perspectives

GBP Data from UX perspective – Categories/good appointment link/clear unique description
GBP data from a Local SEO perspective – Categories/phone numbers/website link/address – which must be consistent with a local landing page.
GBP data from an Analytics perspective – UTMs so you can see how and from where web traffic is arriving at your website.