Access and Store your Google Business Profile Data
Every organisation that wishes to execute data-driven decision-making on Local Search should be considering accessing and storing their Google Business Profile data. Are you storing your data? Do you have access to your historical Local Search performance?
Why is access to historical Google Business Profile data important?
Optimising your Google Business Profile involves a variety of activities, such as managing your reviews, creating blog entries, and enhancing the aesthetics of your profile.
In addition to these behaviours, many other events could affect how well your Google Business Profile performs. For example, other marketing activities or seasonality.
You should use your historical data to determine whether your efforts are working or if any events have influenced your business.
We use historical data to get the answers you need on your Local Search performance. Without historical data, there is no year-on-year comparison. With more historical data, it is easier to predict future trends.
In addition, you can detect when performance is decreasing, which may be a sign of a Google algorithm update, seasonality, or change in a competitive landscape. GMBapi.com can also make it simpler for you to identify any underlying reasons for a performance boost or drop because it has access to multiple industries and countries.
Why do you need our tooling to access this information?
First of all, the information available on Google Business Profile is only accessible for a period of six months, after which it is permanently removed. With our tooling, you can compare data across years.
Secondly, Google Business Profile regularly has updates, changing variables or data views. With our tooling that information is stored and accessible.
OUR SOLUTION:
Our Local Search tool can help you store historical data and compare the data across countries and industries.
Why should you store reviews from your Google Business Profile?
Reviews are one of the strongest ranking factors in local search visibility and play a crucial role in building trust and credibility with potential customers. A steady flow of positive reviews, especially older five-star reviews, helps establish your business as a reliable choice, improving both search rankings and conversion rates.
However, Google occasionally removes reviews, whether due to policy changes, algorithm updates, or incorrect flagging. Losing high-quality reviews can significantly impact a business’s online reputation and local search performance. This is why storing and tracking your reviews is essential.
With GMBapi.com, businesses can monitor deleted reviews, ensuring they are never lost permanently. Our tool helps you retrieve and request reinstatements for removed reviews, maintaining the integrity of your Google Business Profile stats and customer feedback history. By keeping a backup of all reviews, businesses can protect their reputation, analyze customer sentiment over time, and make data-driven decisions to enhance local SEO strategies.
How can we help you to store your Google Business Profile data?
Storage over longer periods of time
We are able to pull historical data over longer time periods via the “Google my Business API” than what you get access to in the Google Business Profiles interface. In the interface, you have 6-month rolling data. It disappears after that – never to be seen again. Unless you unlock access to the Local Search data via our tool. When onboarding, we are able to pull 180 days back, and from that day forward store every day, forever.
Data representation
Besides, the data has to be represented in a user-friendly way. You need to have access to insights immediately and be able to translate those into immediate actions. Our tool makes it possible to compare and reveal data in a comprehensible way.
Review management
We will make it easy for you to find the location managers that are not asking for reviews. You can sort your locations based on the number of reviews. Or the average star rating, or the reply percentage. We also store all of your old reviews. Did Google decide to delete some of your best reviews? No worries, we have them stored and you can ask for them to be reinstated. On top of that, We can also do sentiment analysis on your reviews.
Indicate the source of impressions and user actions
Quick access to year-on-year growth for both impressions and actions. See if impression growth comes from your Google Ads campaign, TV commercial, or review acquisition. Having access to multiple countries and industries, we can help with comparing your data, to put your performance in perspective.
In addition, we can compare a group of locations vs another group, we can set up an A/B test, to have a better understanding if your strategies are working.
Indicate Google Business Profile optimisation opportunities
Keyword searches used to find your business
One new feature is our ability to download keyword impressions on Local Search via the “Google My Business API” (comparable to Search Console data). So you can take action based on this knowledge. Also read the blog about Google Business Profile API Updates in 2024.
Start your free GMBapi trial today. Questions? Contact us.
As you can see, our tool and the ability to store data is an essential part of marketing for business, we are here to support you.
FAQ About GMBapi.com Local SEO Analytics
Storing Google Business Profile stats is essential for tracking long-term Local SEO performance. Google only retains six months of data, meaning businesses without external storage lose historical insights. By using a Google My Business analysis tool like GMBapi.com, businesses can monitor trends, customer actions, keyword performance, and overall engagement over time.
We advise everyone to store reviews. Reviews are a main ranking factor and old five-star reviews help your business come across as a reliable option. Our software can monitor deleted reviews which means you can always get reviews re-instated once Google decides to delete them.
A Local SEO agency software like GMBapi.com simplifies Google Business Profile analytics by providing an automated dashboard that tracks impressions, calls, website clicks, and direction requests. It helps agencies and businesses centralise multi-location performance data, making it easier to analyse and optimise Google Business Profiles (GBP) at scale.
Google Business Profile analytics provides data on:
- Search visibility (discovery, direct, and branded searches).
- User engagement (calls, website visits, direction requests).
- Review trends and responses.
- Sentiment Analysis per account.
- Local keyword performance based on impressions.
Using a Google My Business insights API tool like GMBapi.com, businesses can store and analyse 18 months of historical data for long-term performance tracking.
No, Without using the four different APIs, businesses are limited to Google’s built-in dashboard, which only retains six months of running data. Third-party Local SEO agency software like GMBapi.com provides extended storage, historical comparisons, and advanced reporting for all GBP listings.
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