Access and Store your Google Business Profile Data
Every organisation that wishes to execute data-driven decision-making on Local Search should be considering accessing and storing their Google Business Profile data. Are you storing your data? Do you have access to your historical Local Search performance?
Why is access to historical Google Business Profile data important?
Optimising your Google Business Profile involves a variety of activities, such as managing your reviews, creating blog entries, and enhancing the aesthetics of your profile.
In addition to these behaviours, many other events could affect how well your Google Business Profile performs. For example, other marketing activities or seasonality.
You should use your historical data to determine whether your efforts are working or if any events have influenced your business.
We use historical data to get the answers you need on your Local Search performance. Without historical data, there is no year-on-year comparison. With more historical data, it is easier to predict future trends.
In addition, you can detect when performance is decreasing, which may be a sign of a Google algorithm update, seasonality, or change in a competitive landscape. GMBapi.com can also make it simpler for you to identify any underlying reasons for a performance boost or drop because it has access to multiple industries and countries.
Why do you need our tooling to access this information?
First of all, the information available on Google Business Profile is only accessible for a period of six months, after which it is permanently removed. With our tooling, you can compare data across years.
Secondly, Google Business Profile regularly has updates, changing variables or data views. With our tooling that information is stored and accessible.
Our Local Search tool can help you store historical data and compare the data across countries and industries.
How can we help you to store your Google Business Profile data?
Storage over longer periods of time
We are able to pull historical data over longer time periods via the “Google my Business API” than what you get access to in the Google Business Profiles interface. In the interface, you have 6-month rolling data. It disappears after that – never to be seen again. Unless you unlock access to the Local Search data via our tool. When onboarding, we are able to pull 180 days back, and from that day forward store every day, forever.
Besides, the data has to be represented in a user-friendly way. You need to have access to insights immediately and be able to translate those into immediate actions. Our tool makes it possible to compare and reveal data in a comprehensible way.
We will make it easy for you to find the location managers that are not asking for reviews. You can sort your locations based on the number of reviews. Or the average star rating, or the reply percentage. We also store all of your old reviews. Did Google decide to delete some of your best reviews? No worries, we have them stored and you can ask for them to be reinstated. On top of that, We can also do sentiment analysis on your reviews.
Indicate the source of impressions and user actions
Quick access to year-on-year growth for both impressions and actions. See if impression growth comes from your Google Ads campaign, TV commercial, or review acquisition. Having access to multiple countries and industries, we can help with comparing your data, to put your performance in perspective.
In addition, we can compare a group of locations vs another group, we can set up an A/B test, to have a better understanding if your strategies are working.
Indicate Google Business Profile optimisation opportunities
Our data shows where information in your Google Business Profile is missing and where the action is needed. You can see the results fast and be efficient with your time.
Keyword searches used to find your business
One new feature is our ability to download keyword impressions on Local Search via the “Google My Business API” (comparable to Search Console data). So you can take action based on this knowledge. Also read the blog about Google Business Profile API Updates in 2023.
Check out our tool in action
Get started on local search today with a free demo from one of our experts.