Local Keyword Research
Local keyword research is the process of identifying the exact search terms people use on Google Search and Google Maps to find your business. These insights help you understand how customers discover your locations and how to optimise your Google Business Profiles (GBPs) and landing pages to increase visibility.
Customers typically find local businesses through one of three keyword categories:
- Direct searches: Users search for your business name or address. These searches often lead to navigation requests or phone calls.
- Branded searches: Users search for your brand name without specifying a physical location. This indicates brand awareness but not precise intent.
- Discovery searches: Users search for a product, service, or category you offer (e.g., “bakery near me”). Discovery searches drive the majority of new local customers.
Why Local Keyword Research Matters
Knowing which keywords Google links to each of your locations is key to standing out locally. Instead of a one-size-fits-all SEO approach, each branch needs tailored optimisation that reflects what people nearby are actually searching for.
This helps improve user experience because your location will show up where it matters most, whether in Search or on Maps. Google rewards businesses that match user intent, so using the right keywords in your Google Business Profile description, reviews, Q&A, and location landing pages makes a real difference.
If you have multiple locations in the same city, creating localised landing pages for each and supporting them with a broader city-level page can further boost your visibility and relevance.
In short, investing time in local keyword research ensures your business connects with the right customers at the right time.
What Are Local Keywords?
Local keywords typically combine a product or service with a geographic qualifier, for example:
“Bakery Amsterdam”
“Emergency plumber in Chicago”
“Italian restaurant Brighton”
You shouldn’t localise keywords in your business title (Google prohibits title variations across locations), but it’s completely acceptable, and recommended, to use them in descriptions, Q&As, landing pages, product & service listings, and reviews.
Our Local Keyword Research Solution
GMBapi.com provides exact keyword data pulled directly from your Google Business Profiles. You can see:
- Which keywords triggered impressions
- How often each keyword was searched
- Which locations each keyword belongs to
- How keyword performance trends over time
You can easily export this data, filter by labels or locations, and use it to optimise your GBP content, improve landing pages, and guide your broader local SEO strategy. Read the blog about how to extract keywords from GBP.
How GMBapi.com Helps You Win Local Rankings
Our platform helps you easily segment relevant local keywords by location, so you can see which terms perform best for each store, office, franchise, or region. You can also track how visibility changes over time, whether weekly or monthly, and export keyword data whenever you need it, making reporting across brands, countries, or individual locations simple.
Built to support multi-location brands and agencies, our platform scales with you, no matter how many Google Business Profiles you manage.
Start your free trial today or contact us for more information
FAQ About Local Keyword Research
To conduct local keyword research for multiple locations, identify location-specific search terms relevant to each area. Use tools like Google Business Profile Insights, and our local SEO software to track how customers find your businesses in each region. You can segment your keyword report by the location of the label. Monitor search trends over time and analyse Google Business Profile data to optimise the performance for each location. Free tip: use the keywords from this report to add content on local landing pages.
Local keyword research involves identifying search terms that potential customers use to find businesses near them. Start by analysing Google Search and Maps data, extracting keywords from Google Business Profile (GBP) Insights, and leveraging keyword research tools. Prioritise location-based keywords (e.g., “best coffee shop in London”) and optimise GBP descriptions, reviews, Q&As, and landing pages with these terms. Use tools like GMBapi.com to track keyword performance and refine your local SEO strategy based on data-driven insights.
Our Local Keyword Software is included with our Local SEO software, and pricing varies based on the number of locations you manage on our platform. Prices start at $4 per location per month, and you have the option to try a two-week demo to determine if our platform is the right fit for your needs.
While our tool primarily provides keyword data for your own listings, you can gain insights into competitors’ local keywords by analysing their public content. This includes examining their Google Business Profile descriptions, customer reviews, Q&As, and website content. Additionally, utilising third-party SEO tools can help identify the keywords your competitors are ranking for, enabling you to refine your own local SEO strategy accordingly.
Yes, our tool provides comprehensive keyword data for every listing synced to our platform. You can easily track high-value keywords, analyse performance trends, and export detailed keyword reports to refine and further optimise your Local SEO strategy.
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