GMBapi.com

  • Product
    • Dashboard
    • Analytics
    • Listings
    • Posting
    • Reputation Management
    • A/B Testing
  • Resources
    • Local Search Blog
    • Google My Business FAQ
    • Online Presence Check
  • Pricing
  • About Us
  • Login
REQUEST A DEMO
en EN
X
en Englishde Germanfr Frenchnl Dutchit Italianes Spanishzh-CN Chinese (Simplified)ar Arabicpt Portugueseru Russian

Local Keyword Research

Local Keyword Research

Local Keyword Research is the process of identifying search terms that potential customers are using to find your business on Google or Google maps.

Dashboard Template for Landing page

There are three different types of local keywords that customers use to find your business:

  • Direct searches: Someone types in the name and address of your business; they are usually doing this to use Google (Maps) to place a call or do a navigation request.
  • Branded searches: When the customer is searching for your brand, but it is unsure if they are looking for a specific physical location.
  • Discovery searches: When a customer is searching for a product or service that is related to your business.
keyword research Google Business Profile

Why is local keyword research important?

From a UX perspective, knowing which local keywords Google considers relevant to your physical locations is intriguing. Ideally, each location needs to have its own location-specific webpage as well as its own Google Business profile. When users enter direct, branded, or discovery searches into Google or Google maps, both may appear in the search results, and you want them both to be at the top of the list. If you have multiple locations in a city, you might want to combine this with an extra city-specific landing page.

Use the keywords in your Google Business Profile, get them highlighted in reviews (delivery is a simple example), and use them on your location-specific landing pages. You can use numerous keywords in your description, reviews, and Q&As, as well as one in the title (Barts’ Bakery for example). Of course, using them on your landing page is a good idea because this gives a positive signal for your Google Business Profile.

What are local keywords?

Best practise is to combine the keyword and the location, to localise the keyword, for example: Bakery Amsterdam.
It is not recommended to do this with the title (as titles need to be consistent across multiple locations).
It is ok to localise the keyword in the description, Q&A and on the landing page etc..

Our local keyword research solution

The exact keywords and their frequency of use that triggered impressions for your Google Business Profile(s) are available for reporting. These can be used to improve your local landing pages and current business profile.

keyword research tool Google Business Profile

How can GMBapi.com help you to score on local landing pages?

We can segment relevant local keywords by location and track trends over time. This data may be divided up based on labels and locations, and we can conduct A/B testing to learn if the chosen strategies result in more impressions.

Check out our tool in action

Get started on local search today with a free demo from one of our experts.

Trusted By
Mercedes Benz Logo
hunkemoller Logo 1536x221
randstad logo 1536x321
parkbee logo
pets place boeren bond logo
stasher logo

    Save time managing your locations through GMBapi.com

    Linkedin-in
    Product
    • Data Quality
    • Monitor
    • Reviews
    • A/B Testing
    • Local Keyword Research
    • Access and Store
    • Local Citation Software
    Resources
    • Local Search Blog
    • FAQ
    • Online Presence Check
    • Google My Business Posting Tool
    • Google Store Locator Plus
    • Google Business Profile Dashboard for SEO Agencies
    • Guide: Bulk Product Upload to your Google Business Profiles​
    About Us
    • Team
    • Clients
    • Contact
    • Cookie Policy
    Copyright © 2023. All Rights reserved.
    Privacy Policy & Terms and Conditions
    Manage Cookie Consent
    We use cookies to optimize our website and our service.
    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    Manage options Manage services Manage vendors Read more about these purposes
    Preferences
    {title} {title} {title}
    • Blog
    • Google My Business FAQ
    • Online Presence Check
    • GMB Only Tooling
    • 50+ Platforms Tooling