Why This Feature Matters
Customer reviews are important for your online reputation and local SEO. But getting customers to leave reviews has always been a challenge. This new feature eliminates the extra step of copying a review link and using a third-party QR code generator—you can now create QR codes within GBP itself, so it’s even simpler.
How to Create a QR Code for Google Reviews
Using this feature is simple:
- Access Your Google Business Profile
- Log into your GBP account on a desktop.
- Navigate to “Ask for Reviews”
- In the dashboard, find the “Ask for Reviews” section.
- Generate Your QR Code
- Follow the instructions to create a shareable link or a Google review QR code.
- Download and Share
- Save the QR code and display it at checkout counters, on receipts, in emails, or even on your website.
Which are the Benefits for Businesses?
Increases Review Collection
This feature will make it easier to collect more reviews. Reviews influence potential customers and shape your brand’s reputation. By giving customers a direct and frictionless way to leave feedback, you’ll get more frequent and timely reviews.
Does this mean I do not need third party tooling anymore?
Single location businesses – you don’t need third-party tools anymore. Previously you had to copy a review link from GBP and then use an external QR code generator. Now Google has built this functionality into GBP so it’s even easier and more efficient to manage your online presence.
Multi location businesses – to bulk download review links you need third-party software (like GMBapi.com). Via the API we are able to pull hundreds of review links, which we then send to our customers or alternatively, to a QR code generator. The files with review links or QR codes can then be shared.
Boosts Local SEO
More reviews will also boost your local SEO. Google considers both the quantity and quality of reviews when ranking businesses in local search results. A steady flow of customer reviews signals credibility and relevance, so you’ll show up higher in search results. Since customers don’t have to search for the review page manually, you’ll get higher engagement rates and better rankings.
Enhances Customer Engagement
Also, customer engagement will increase as it’s easier for people to share their experience. Many customers intend to leave a review but forget or never follow through because it’s inconvenient. A QR code eliminates those barriers so you can capture feedback in real time. By placing QR codes in high visibility locations, you can ask customers to leave a review at the moment of interaction and get more genuine and detailed feedback.
Furthermore, businesses that collect and showcase positive reviews can build more customer trust and credibility. Reviews influence buying decisions and businesses with more positive reviews stand out in competitive industries. With the ability to generate QR codes right in GBP you can take a more proactive approach to your reputation management.
What This Step Means for GBP and Local SEO
Google has been making a series of updates to GBP and Local SEO, Automation, AI-driven insights and better user experience. The built-in Google review QR code generator is part of a broader trend of improving business profiles. Recent updates include:
- AI Overviews – Google’s AI-driven search summaries will provide more detailed and context-aware answers that may impact local search rankings.
- Review Curation – Google is filtering and prioritising high-quality, genuine reviews to combat spam and manipulation.
- Local Service Ads & GBP Enhancements – More integrations between GBP and Google’s paid ad services so GBP is even more important for visibility.
These changes mean GBP is getting more and more important in a business’s overall digital strategy. With the new Google review QR code generator you can stay ahead of the game in the evolving local search landscape.
How to get the most out of this feature
- Place QR Codes Strategically – Display them in-store, on business cards and in email signatures. Read our article about how to increase reviews with a Google Review Card.
- Ask for Real-Time Reviews – Ask happy customers to scan and review before they leave.
- Track Your Progress – Check your GBP insights regularly to see if review volume increases. For multi-location businesses we offer the type of reporting that makes tracking progress very simple.
With this latest update, Google is making GBP even more functional so you can manage your online presence easier. So single location businesses, start using the Google review QR code generator today! Multi-location businesses, onboard on our free trial to get started.
