While many businesses know the importance of claiming their GBP listings, they often overlook the significance of adding detailed services. In this blog, we will delve into why adding services to your GBP matters and how it can benefit your Multi-Location business.
When potential customers search for services or businesses in their local area, Google often displays a list of relevant businesses in the search results. By adding services to your GBP listing, you increase your chances of appearing in those search results. We have seen some examples of significantly improved rankings after adding services. This enhanced visibility can lead to more website visits, phone calls, and ultimately, more customers.
Currently, GBP Services are only visible on mobile devices in Europe. In the US, services are also visible and accessible via desktop. It appears that these features have not been rolled out in Europe yet and that services are a ranking element that matters.
Improved User Experience
In the modern world, people appreciate convenience and efficiency. By providing a comprehensive list of your services on your GBP listing, you make it easier for potential customers to find exactly what they are looking for. Detailed service information helps users determine if your offerings align with their needs, saving them time and effort. This enhanced user experience can result in higher conversion rates and customer satisfaction.
Increased Conversion Rate
When users find the services they are seeking directly on your GBP listing, they are more likely to take action. Whether it’s contacting your business, visiting your website, or requesting a quote. The convenience of having service information readily available can significantly increase conversion rates. By removing barriers to engagement, you create a seamless path for potential customers to connect with your business.
In today’s highly competitive market, standing out from the crowd is crucial. Adding services to your GBP listing gives you a competitive edge over businesses that have not provided detailed service information. When users compare different businesses in search results, they are more likely to choose the one that showcases the services they require. By differentiating yourself and highlighting your expertise, you increase your chances of attracting new customers.
Local SEO Benefits
Optimising your online presence for local search is vital for businesses with physical locations or those targeting specific geographical areas. Google considers the information provided in GBP listings when determining search rankings for local businesses. By including detailed services, you improve your chances of appearing in relevant local searches, driving more organic traffic to your website and increasing foot traffic to your store. We recommend that you fill in as much information as possible on the GBP. Next to adding services, next to adding services you can upload products to your GBP.
With the rise of mobile devices, people often search for services on-the-go. A GBP listing with comprehensive service information provides a mobile-friendly format for users to quickly find the information they need without navigating through multiple pages on your website. This convenience and accessibility contribute to a positive user experience and can lead to higher engagement and conversions.
Add Services to Your Google Business Profiles Listing
Incorporating detailed services into your Google Business Profiles listing can significantly impact your business’s online success. It improves your visibility, enhances user experience, increases conversion rates, and provides a competitive advantage. With the added benefits of local SEO optimization, a mobile-friendly experience, and valuable insights, it’s clear that adding services to your GBP listing is a strategic move that can propel your business forward in today’s digital landscape. So, don’t overlook the importance of showcasing your services on your GBP listing.
If you would like further help with bulk upload services to Google Business profiles or if you have any other questions about your Google Business Profiles, please get in touch!
Read more about services in our blog about Uploading Services to Your Multi-Location GBP Account.