Local Citation Software
Local Citation Software is a Local SEO best practice that allows you to synchronise opening times, URLs & NAP data across a multitude of third-party networks.
Why do you need Local Citation Software?
Because Google prioritises accurate information for its users, the NAP(name, address and phone number) for your business must be exact and consistent when optimising your website and online presence for local search. This improves the visibility of your Google Business Profile on Google search results and Google Maps.
These platforms could be of any kind, but Facebook and Bing are the most well-known. The most significant of these networks will be those powering maps that consumers use; navigational solutions, social networks, networks of the white- or yellow-page variety, local or business directories, and any type of niche site that specialises a geographical region or sector such as travel.
Due to the large (and growing) number of platforms out there, local citation management can become a challenging task – one best suited for automation.
When do you need Local Citation Software?
We strongly advise prioritising the main platforms first. The most significant is Google, and you can accomplish 90% of results by effectively managing your Google Business Profiles. If you are in the Travel or automotive sector this is slightly lower, but still the most important digital asset for boosting local results.
After optimising the Google Business Profiles for your multi-location business, you might want to have a look at the other large tech players. We strongly recommend setting up your location’s digital extensions on Apple, Bing Maps, and Facebook Stores.
We believe that you can drive success in the next 10% of situations. A quick aside: These platforms may or may not be dominant in some markets.
You can either proceed from there or merge this step with the one before it. After the major networks are covered, you can start looking for local citation software that can help you manage all networks from one interface.
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What does our Local Citation Software do?
GMBapi.com’s local citation software syncs your Google Business Profile data with forty other, locally relevant, networks. Also, the local citation software makes it time efficient to manage your chain’s locations across a large number of platforms.
Are Local Citations important?
You should include, in your marketing strategy, anything that improves your local SEO rankings, costs you minimal time, and has the potential to make you more visible on platforms other than Google.
Most importantly, if your local landing page, Google Business Profile, and numerous external networks all have the same information about your business, Google will be sure the data about your company is accurate and more likely to list it in Local Search.
Keep in mind, however, that according to Local SEO specialists, citations have only the sixts priority in terms of impact on discoverability, so make sure you have covered the other areas before you proceed on this one.
In addition to enhancing the visibility of your Google Business Profile, you should make use of any other website or online community that can direct visitors to you. So, it is important to concentrate on niche search engines like Petal or Baidu. Or focus on car navigation software so that people can find your pharmacy on their way home.
Our Local Citation Software
We use third-party software to maintain API connections across a multitude of platforms. Contact us for solid advice on why, how, and when to start adding this to your Local SEO strategy. Start your free trial here.
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