Google Business Profiles Dashboard
Get a single view of performance and priorities and manage hundreds of locations with a minimum time investment. With our Google Business Profiles (GMB) Dashboard, all Local SEO recommendations are in one place.
92% – Google’s global search engine market share and 46% of that has a local intent
Yes! Your local presence needs to be displayed on Google (Maps) to its full potential. Potential customers search for stores, products or service providers in specific areas when they are ready to buy. According to independent research, 78% of local searches end with a visit to a physical store.
If you manage lots of Google Business Profiles, it can be difficult to track all that is happening and ensure you keep locally relevant information up to date. As a marketeer, you need a single view of performance that allows you to manage dozens or hundreds of locations with a minimum time investment.
You can easily manage all of your business’ profiles with a single Google Business Profile Dashboard
Total Google Business Profile Impressions - with easy year-on-year comparison
Total Google Business Profile Actions - with easy year-on-year comparison
Unanswered Reviews - make customers think you do not care about them
Days since the last post - will inform you about your local content freshness
Unverified listings - shows you your locations that need verification to retain ownership and control over your local presence, versus your total locations
Health score - shows you how well the profiles are managed and takes all matters that we can derive from your Google Business Profile dashboard into account
Completeness of your accounts, in terms of missing fields, but also how you use our software to increase local visibility is taken into account. Indicating the initial setup status of a business profile, Completeness involves adding critical Google Business Profile information. Actions include verification, working hours, services, logo, and images. This is a one-time process critical for enhanced discoverability.
Health, reflecting daily/weekly tasks for profile maintenance and a better ranking, Health involves addressing factors like reviews, posting, maintaining ratings, and handling edit suggestions. It is dynamic, changing based on active location management and relies on the availability of relevant data.
Why
GMBapi.com?
Now is the best time to start tracking and reporting on your Google Business Profiles. Save time, and start optimising your local presence more effectively.
Low Pricing
The lowest pricing and price matching if you find a cheaper alternative
Full
Functionality
Unlimited access to posting content, multi-lingual AI responses to reviews, and adding additional users
Growth
Opportunities
Include service hours, citations, local landing page optimisation, a Store Locator, or Apple Business Connect
What do Great Google Business Profiles Dashboards look like?
Google Business Profiles Dashboard on Hygiene
To further enhance your Google Business Profiles, additional details are available on the individual locations dashboard.
Completeness is evaluated based on factors such as:
- Verification status
- Published
- Name
- City & Address
- Address, Phone, Website
- Opening hours
- Special hours
- Description
- Category & subcategories
- Attributes
From this report, you can easily navigate into a single location to investigate specific values behind filled-in fields, such as secondary categories associated with a location.
Additional location attributes, including delivery availability, in-store pickup, wheelchair accessibility, payment options, social media links, product integration, recycling options, URL appointment links, and WiFi availability, are also provided.
Google Business Profiles Dashboard on Performance
Moving on to the Google Business Profiles Dashboard on Performance, this dashboard displays key performance metrics for individual, grouped, or all locations. Gain insights into customer actions during product or service searches, with the ability to filter results by label, date, and impression or action type.
There are four different types of impressions:
- Mobile Maps: Heavily influenced by Google Ads campaigns. Google Ads impressions are less relevant than natural impressions – but are hard to distinguish from each other.
- Mobile Search: An essential Local SEO success factor for ranking on relevant keywords.
- Desktop Maps: Affected by Google Ads campaigns, with a slower impact as Google Ads’ store visits slowly start to accrue we see an increase in budget on desktop maps leading to a rise in impressions here.
- Desktop Search: Another Local SEO success factor, where you want to rank on relevant keywords.
There are three distinct types of actions:
- Direction Clicks: Users click to navigate to the location.
- Call Clicks: Users click to call the location.
- Website Clicks: Users click to visit your website for additional information.
We also provide a detailed breakdown of your performance per keyword per month. Excitingly, we are actively developing innovative ways to compare this keyword data with Google Search Console and Google Ads data. You can also download the keyword data for further analysis.
Google Business Profiles Dashboard on Branding
Aligning your local branding with the look and feel you have elsewhere is very important. While Google no longer provides data on the number of photos uploaded by merchants or customers, we equip you with the necessary tools for streamlined bulk uploads. Take control of maintaining a uniform brand presence by effectively uploading:
- Content: Streamline the process of bulk posting relevant content.
- Photos: Effortlessly bulk upload photos that align seamlessly with your brand image.
- Services: Clearly outline what your locations can and cannot offer.
Google Business Profile Dashboard for Local Reputation Management
Google reviews are an important ranking and conversion factor for your locations on Local SEO. Our dashboards aim to help you manage your local reputation with minimal time investment. We offer context (averages), tools and services to help you get the most out of these reports:
- Chronological overview of Google Reviews – All your reviews in one place, with advanced filtering based on label, date, and response. We also monitor your deleted reviews so you can potentially ask for reinstatement.
- Per location dashboard – Overview of your reviews, score and response rate per individual location
- Summary with sentiment analysis – Weekly review summary incorporating sentiment analysis for all your locations. Sentiment analysis includes scores and highlights positive and negative topics.
- Visual overview dashboard – Designed to identify regions facing challenges in terms of local reputation.
- Insights dashboard – Oversee your local reputation strategy from a holistic perspective, observing response rate and time across all your locations.
Utilise this dashboard to stay connected with all customers – don’t hesitate to give them feedback. Within your dashboard, we provide AI-driven and templated response options in every language. Additionally, we offer a service to assist you in establishing targets based on a core keyword near your locations. Questions about the dashboard? Contact us.
Seeing your data is 100% in our Google Business Profile Dashboard?
Fully exhausted your Google Business Profile setup? Is your health score at 100%? You are ready to proceed with posting content and adding the Store Locator.
Consider enhancing your online presence by integrating the Google Store Locator with your website. This free store locator takes your GBP data and displays it on your website through an easily installable widget.
Only interested in GMB reporting? Explore our Google Business Profile reporting page. Start your 2 week GMBapi free trial today.
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