Google's New "Collected Info" Tab: What Multi-Location Teams Need to Know

Google is calling your business and writing directly to your Google Business Profile. A new Collected Info tab, rolling out inside the Business Profile dashboard on Search and Maps, gives owners the first real look at what Google's automated outreach has gathered from these interactions, along with a button to remove anything they don't want published. It's a meaningful shift: this is the first time businesses get visibility and control over data collected this way.

The update started circulating after local SEO researcher Claudia Tomina spotted it live in a client's profile and shared it in a widely discussed LinkedIn thread. Here's what the underlying Google documentation actually confirms, and where the real operational risk sits for multi-location brands.

The Tab Shows a Source and a Date for Every Entry

Google's automated assistants call businesses to confirm attributes like curbside pickup, parking, and walk-ins. Per Google's own documentation, that outreach isn't limited to phone calls. It can also arrive by text message or WhatsApp to your verified number. The Collected Info tab pulls in more than call transcripts, too: it surfaces information Google finds elsewhere on the web, with each item tagged by source and collection date. That transparency is genuinely useful. It's also the first time GBP owners can trace an attribute back to where Google actually got it.

Deletion Removes the Record, Not the Live Change

Read the fine print before you assume "delete" means "undo." Per Google's help documentation, removing an item from the Collected Info tab takes it out of Google's collected records. Still, it does not roll back anything already published live on your profile. If a call has already updated your hours, deleting the record of that call won't revert the hours. Treat this feature as an audit trail, not a rollback button.

Availability Is Limited, and Opting Out Is Simple

This feature, and the automated calls and texts behind it, is currently available only in the United States, and not in every state. Google's documentation lists Indiana, Louisiana, Minnesota, Montana, and Nebraska as excluded. That's likely why some US-based teams and most international teams haven't seen it yet.

The Real Risk Sits at the Front Desk, Not in the Dashboard

If you'd rather Google didn't call or text your business at all, you can opt out. Go to Business Profile settings, then Advanced settings, then find "Google automated calls and text messages." From there, you can individually toggle off bookings and inquiries from customers, keeping your profile up to date, and posting to your profile on Google's behalf.

Here's the part that should concern anyone managing more than one location. Whoever picks up the phone or replies to the text is now editing your Business Profile, unless that setting has been turned off. At a single-location business, that might be the owner. At a multi-location brand, it's often whoever is closest to the counter during a lunch rush, possibly someone in their second week on the job, who has no idea what "curbside pickup" means to Google's systems.

Their answer doesn't stay on the phone call. It becomes the profile's ground truth, and from there it can feed straight into Gemini's AI-generated answers about your business. Local SEO practitioners have already flagged real cases where a front-desk answer, meant informally, ended up published as an official business hour or service detail, contradicting the business's own website and listings management tools.

The fix isn't technical. It's operational. Every location needs to know that a call or text asking about hours, parking, or inventory isn't a wrong number or a telemarketer. It's Google, and it's writing to your profile.

Source

About automated calls from Google on behalf of customers, Google Business Profile Help.