Google announced that it is now displaying long-form videos in the image portion of the Google Business Profile listings on mobile search results. Previously only videos of 30 seconds or less were displayed.
According to Mike Blumenthal who posted on Twitter about this new feature, the longer videos were usually only displayed within the Google Maps interface but not on mobile web search results. This change is expected to provide a much better user experience as it allows businesses to showcase their offerings in a more engaging way.
30 second videos had only been visible in Google Maps. If a profile had a video it would be elevated to the second image position and auto start— Mike Blumenthal (@mblumenthal) June 1, 2023
This increased video visibility is now showing on mobile search in browsers and the mobile Google app as well
Time to add video! pic.twitter.com/pHWPHvIinb
So if you are a business owner interested in improving the visibility of your products or services within Google’s search results, using long-form videos could be a worthwhile investment. However, it should be noted that despite the 30-second rule, videos longer than 30 seconds are also being displayed.
This new feature is expected to benefit various industries such as real estate, restaurants, and travel, enabling them to better demonstrate their businesses to consumers.
So, if you are considering optimising your Google Business Profile with videos, now is the time to do it. Make sure you take advantage of this latest update and showcase your business in a more engaging and immersive way.
Video guidelines GBP
Make sure your videos meet the GBP Video requirements:
Duration: Up to 30 seconds long > Videos may be longer from now on. But this has not yet been changed in the guidelines.
File size: Up to 75 MB
Resolution: 720p or higher