Have you heard of the term local SEO? Or maybe, local search optimisation, google my business optimisation, optimisation by location ring a bell? Running by different names, local SEO represents optimisation for your business so that it appears in (mostly) Google’s local search pack. Let’s start there.
Optimising What?
What you see on the image below, is the local map pack in Google. You can get this triggered when you type in the business, product or service you are looking for and sort results by distance. Of course, you will need to share your location on your cellphone, in order to get accurate results. This, in a nutshell, is where your locally-optimised business will appear.
Why Do I Need Local SEO?
Every business has a different goal which is achieved by measuring various KPIs. However, what is the one thing all businesses have in common when positioning themselves? The need of customers, right? We do what we do for other to make use of it. We all want to help people in one way or another, either by supporting them in finding a solution to their problem or by implementing that solution for them.
So even if we have the best product out there, or we provide the most efficient and high-quality customer support, how can we prove ourselves, if there is nobody to offer our solutions to? Or better said – if people didn’t know about our solution offering.
We need to attract users to our business and the first step is to make sure they notice you. How? By optimising for local search.
What Results Can I Get with Local SEO?
The first question companies ask, when starting out on local search, is “what results can I get from this?”
Let us ask you a question – how do you measure success? Is it by the number of sales you make? Or the traffic you get on your website? Or how many people are talking about you? All of this can be improved with local SEO. By optimising your listings for keywords real users are typing, we make sure that your business is found at the right time (when a decision is made) and by the right person (who is interested in your offering). The results from that will leave you amazed.
We can guarantee that with local SEO you can get an increase in your organic monthly searches, and with our optimisation strategies, you can improve the performance of your KPIs. We not only increase your online visibility but also your footfall – which is the traffic to your actual store.
Of course, just like the “usual” SEO, local SEO takes time to bring results. So we always remind our clients that this is a long-term investment, which proves itself after at least three months of running. The good thing is that it’s an easy and cheap way to bring massive results.
Affordable Local SEO Services
Because local SEO is rather an investment than a spend, we believe these types of services should be on a budget. Therefore, we provide affordable local SEO services which take you from zero to hero in a few months’ time.
Are you curious to know what options are suitable for your business? Check our affordable local SEO plans and let us know if you find anything cheaper on the market. We are happy to adjust our offering in that case, so you really have the lowest price for your local search optimisation.
What About Local SEO for Apple Maps or Waze?
Ok, enough about Google. What about the other search engines or networks out there? Would you like to list your business on 50+ relevant platforms for even better visibility and a few extra backlinks? Check what we have in stock for you here. Bing, Facebook, TomTom, Instagram, and many more networks for you to appear on!
I Am Already Doing Local SEO, What Can I Improve?
There’s always something more that can be done on local search. Are you sureall of your locations are properly updated and verified? Are you posting content regularly? Are you listing your business on multiple networks? Check your online presence with our free tool here.
Are you doing all of this and still don’t see the results from your efforts? Contact us and let us scan your business’ local presence for free. We can then discuss what more there is to be done.
