Has your manager asked you to provide SEO data for your yearly business performance review? If so, you might have encountered Google My Business (GMB) and its wealth of insights. Once you start exploring these insights, you might ask yourself: How do I create a Google Business Report?
While GMB provides valuable data on how your business is performing in local search, there is one drawback – you can only view insights per business listing. This works well for businesses with a single location or service providers without a physical address. But if you have multiple locations or run a large retail chain, restaurant franchise, or supermarket, gathering your local performance data on a monthly or quarterly basis can become a challenge.
Are you curious about how to solve this issue? Keep reading for our guide on maximising Google My Business reports with GMBapi.
What insights can I get from Google My Business?
Google My Business (or Google Business Profile, as it is now called) offers a variety of insights that are highly useful for your business. Since 2021 you have been able to track your business’s performance for up to six months.
Now, you can browse through the number of impressions your business listings got, how much your uploaded photos are viewed, the actual searches people typed in to reach your business, the devices used to see your location, etc. The question remains: how do you create a comprehensive report from this data? The first step is downloading the data.
Downloading Google Business Profile Insights
While you can only view insights on a per-listing basis in the Google Business Profile platform, there is an option to download the data in bulk for multiple locations. At the moment, we can download insights on discovery impressions, photo performance and phone calls. This bulk download feature makes it easier to track your preferred KPI’s. However, it still doesn’t give you a full picture of engagement actions like driving directions, website visits, or direct searches. It is also inconvenient, as you need to download each of these data sets separately. And if you are lucky enough to have hundreds of locations, the download might take longer than your lunch break.
How do I create a Google Business report?
You can either pull together your business intelligence team, marketing specialists, and data analysts, or you can simply contact us.
At GMBapi, we specialise in creating tailored Google Business Profile reports that are easy to use for both marketers and business owners alike. Our platform allows you to efficiently view all your business data in a single, organised overview. With this data-driven approach, we help support and enhance your strategic marketing decisions, delivering real-world results. Check out our case study on how the largest Dutch pet and garden retailer doubled their discovery searches during the height of the pandemic.
GMBapi makes it easy
When you start using GMBapi to inspect your Google Business Profile data, you’ll notice a significant difference. Not only do we offer enhanced data collection, but we also provide a simplified, clear interface, so everyone in your team can easily understand the results.
No more wondering, “How do I create a Google Business report?” Instead, you’ll be asking, “What more can I do to improve the performance I now clearly see with GMBapi?”.
Here is what you get with GMBapi:
- Google Business Profile insights for a custom date range
- Advanced performance metrics crafted with complex BI algorithms, presented in a simple and user-friendly interface
- Ongoing improvements, with new reports and dashboards added every second release
- A/B testing results, visualised for clearer insights
- Actionable marketing optimisation suggestions, backed by data
- Best value pricing on the market for GBP reporting
- A passionate customer success team ready to help you make the most of your local search data
Ready to see the difference for yourself? Start your free GMBapi trial today.
