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How to create perfect Google Business Posts

You know the drill: you’re planning a date night, looking for a nearby laptop repair shop, or trying to find a dog walker you can actually trust. What do you do? You Google it.

And whether we like it or not, some businesses show up first, and others don’t. So what makes the difference?

It’s all about how high your Google Business Profile is ranking, and one of the easiest and most overlooked tactics is posting regularly on your GBP. Done right, it’s a fast, free, and effective way to boost visibility and give Google the local signals it wants.

Let’s break down why Google Business posts matter, how to make the most of them, and how tools like GMBapi can help you post faster, better, and smarter across multiple locations.

What Are Google Business Profile Posts?

Think of GBP posts as mini social media updates, but for search.

They sit right on your Google Business Profile – what people see when they find you via Google Search or Maps – and they give you a space to:

Announce new products or services
Promote offers and discounts
Share events or community initiatives
Show off seasonal menus or holiday hours
Highlight customer stories or case studies

All without needing anyone to click through to your website first.

What are the types of Google Business Posts?

There are 3 types of Google Business posts:

🔄 Update Post

Use this for general business news, product launches, behind-the-scenes content, and everyday updates.

🎉 Offer Post

Perfect for promotions, discounts, or time-limited deals. You can even add a coupon code

📅 Event Post

Great for local events, sales, in-store pop-ups, or anything with a start and end date.

Each post type supports different calls-to-action, like “Call Now,” “Book,” or “Learn More”, so you can match the message to your goals.

Why Google Posts Matter for SEO (Especially After Core Updates)

Google’s recent core updates have made local engagement signals more important than ever. That includes:

Clicks and interactions with your GBP
Up-to-date, relevant local content
Freshness and consistency of business info
Google’s understanding of what you do and where you do it

Regular, well-crafted posts give Google (and your customers) exactly that.

Posting consistently helps your GBP stay fresh, relevant, and locally authoritative. Combined with reviews, quality photos, and accurate NAP info, it helps your business rank better in local packs and on Maps.

What is the impact of Google posts on local SEO?

While there’s no one-size-fits-all answer, Google Posts can absolutely play a role in boosting your local visibility, especially when combined with a fully optimised profile.

Our tracking tools at GMBapi.com show that simply improving the look and feel of your Google Business Profile can increase conversion rates by up to 10%. Posts are one part of that story – alongside products, photos, reviews, and Q&A.

📈 Curious about real results? Check out our Pets Place Boerenbond case study to see how they used GMBapi to grow their visibility and sales.

The key? Consistent, high-quality content that’s useful and engaging for your audience. Experiment, test, and see what resonates. Like most things in local SEO, it’s all about finding what works best for your business.

How to create Google Business Posts in 2025?

Posting on your Google Business Profile is one of the simplest ways to keep your customers informed and engaged. Whether you’re sharing updates, promoting an offer, or announcing an event.

Where to Create Google Business Posts in 2025

You can create posts directly via Google Search or Google Maps, but to access all three post types – Update, Offer, and Event – we recommend using Google Search. Here’s how:

Step-by-step:

Sign in to your Google Business Profile account.
Select the correct location (if you manage more than one).
Click “See my profile” in the search results.
Scroll down and click “Add update”
Choose the post type that suits your message:

- Update – for general news or service highlights
- Offer – for discounts, deals, or special promos
- Event – for time-sensitive happenings like store events or webinars

How to Create a Great Google Business Post

Once you’re in the right place, follow these 6 simple steps to craft a post that captures attention and encourages action.

Step 1: Decide What to Post

Are you announcing something new? Promoting a product? Running a sale? Planning an event? Decide on your message and visual.

Step 2: Choose the Right Post Type

Pick the format that best suits your content:

Update – General news, service highlights, reviews, etc.
Offer – Discounts, limited-time deals, or promos.
Event – Date-based events like launches or workshops.

Step 3: Write your post

Make it clear, relevant, and engaging:

Focus on what your customers care about.
Keep it short and snappy (aim for 150–300 characters).
Mix up your content types – offers, testimonials, tips.
Ask a question to encourage interaction.
Avoid hashtags (this isn’t Instagram).

Step 4: Add a Visual

Images are essential. Use high-quality visuals that reflect your brand. Need help? Try the Google Marketing Kit for free, with customisable templates.

Step 5: Double check your work

Proofread your post. Check your visuals. Make sure there’s a clear call to action (CTA), such as “Learn more,” “Call now,” or “Visit us.

Step 6: Hit Publish and Check It Live

Once your post is live, you can:

Search your business name in Google to see it appear in your profile.
Or check your post in the Google Business dashboard.

💡 Pro tip: Managing multiple locations? GMBapi makes it easy to create, schedule and post across all your locations in bulk while personalising each one by using dynamic fields like city name, store number, or landing page URL.

Google Business Profile Posts - Content policy and Guidelines

Before publishing a Google Business Profile post, it’s essential to follow Google’s content policy to ensure your post is approved and performs well.

Here are a few key tips to keep your content compliant and effective:

✅ Stay relevant – Make sure your post relates directly to your business, services, or events.

🚫 Don’t spam – Avoid keyword stuffing, promotional overkill, or misleading information.

✍️ Keep it clean and clear – Check for spelling errors, avoid unusual characters (like ALL CAPS or symbols), and use high-quality images or videos.

🚫 Avoid inappropriate content – This includes anything that could be seen as:
Harassing, bullying, or hateful
Sexually explicit or suggestive.

🙅 No personal attacks – Never target or disparage individuals, businesses, locations, or products.

Google Business Post Ideas: 10 Ways to Keep Your Profile Fresh

Ready to get creative? Posting regularly on your Google Business Profile is a great way to stay visible and connect with your audience. Here are 10 easy ideas to inspire your next post:

🎉 Announce an upcoming event – From in-store promotions to webinars, let people know what’s happening.

💸 Share a special offer – Highlight discounts, deals, or limited-time promos.

🆕 Promote a new product – Launching something new? Spread the word.

🎄 Celebrate a holiday – Seasonal greetings or themed offers go a long way.

🔧 Give a business update – Changed your hours? Moved location? Let customers know.

🌟 Showcase a great review – Build trust by sharing real customer feedback.

🛍️ Spotlight a product or service – Pick one thing you do well and show it off.

🥳 Celebrate a milestone – Whether it’s 10 years in business or 10,000 customers – share the win.

😊 Show your personality – Feature your team, behind-the-scenes moments, or a “staff pick of the week.”

🙏 Say thank you – A heartfelt message of gratitude can go a long way.

Let’s be honest, there are plenty of moments throughout the year worth posting about: sales, events, holidays, and big wins… yet they often go unshared.

Take a look at the list above and you’ll likely find you’ve got more content ideas than you think!

💡 Pro tip: One post a week keeps your profile active and engaging for new and returning customers.

How long do Google Business posts last?

Google posts no longer expire after a week, posts now last 6 months. Event-based posts expire after the end date of your event.

Where do my posts show up?

Your Google Business Profile shows up in the search results as well as on Google maps when people search for your company, a related brand, or the service you provide. When you share a post, users will see it below the reviews (or below the menus if your business is a restaurant).

Google Business post image sizes

While Google will fit any size or aspect ratio you upload, it’s best to upload photos or videos with a 4:3 aspect ratio. Or, at the very least, keep your main subject centred. This will keep cropping to a minimum.

Uploading photos larger than 1200px wide is not recommended as Google compresses them, resulting in fuzzy images. This may change with future algorithm updates.

Image format: JPG or PNG

Aspect ratio: 4:3

Photo size: 1200px x 900px recommended (480px x 270px minimum), up to 5mb each

Video specs: 720p resolution minimum, up to 30 seconds long and 75mb per video

How often should you post on your Google Business Profile?

As posts last 6 months it is important to have a regular posting schedule. We recommend a minimum of once every 2 weeks to keep the section full and interesting to potential customers.

What is the ideal length of a Google Business post?

The first 100 characters are visible on your Google Business profile, therefore, the most critical information of your post has to be within this.

1500 characters are allowed for each post. Nevertheless, we recommend posts to be around 150-300 characters.

What is the best time to post on Google Business Profile?

There is no time like the present! We believe that posting anything is better than not posting at all.

However, if you are familiar with Google analytics, you might want to look at when people are looking for your business and take advantage of that.

For those that are not familiar with Google Analytics:

According to https://seochatter.com/best-time-to-post-on-google-my-business/

Post at least once a week on your Google Business page for the best local SEO results, with the best days being Monday and Tuesday between 9:00 am to 11:00 am. Also, try not to post anything after 9:00 pm throughout the week.

Do I need to add keywords to my Google Business Posts?

Yes, to rank higher in the search results, you have to make sure you add keywords to your profile.

Your description is the best place to add keywords, however, you don’t want to overdo it. We recommend utilising the Q&A section of your Google Business Profile. It is very important to have keywords on your website’s landing page.

How to measure your Google Business Posts' success?

There are several ways to analyse whether your posts are successful or not. If your post is successful you will gain more visibility and website traffic. Keep in mind that every business is different, therefore you may have a different expected level of engagement rates.

By analysing your Google Business Posts’ success, you will be able to view data on engagement and traffic. This can save you time when brainstorming for new content ideas and can help you build a strategy on what content to post.

You can analyse your Google Business posts in either:

Google Posts

You can view insights from the Google Business Post itself. You are able to see how many impressions and clicks your Google posts receive. This allows you to understand which posts were most successful and which posts receive more of this data.

Google Insights

This platform allows you to view how many searches your business is showing up for, such as direct or discovered actions by users. This data can help you analyse if your profile is performing well overall and any disparities between direct and discovered searches.

Google Analytics

If you want more advanced tracking of your business profile’s performance, you can use Google Analytics. You can view the actions that a user took after clicking on your Google Business posts. As well as review how long users stay on your site and the number of pages they viewed. This is important as you can view what content makes users stay longer on your site, which is important in understanding if it was a hit or not!

If you want to track the performance of your Google Business posts and see how they are impacting your business, you can use Google Analytics or other analytics tools. These tools will allow you to measure traffic to your landing page and engagement metrics like likes, comments, and shares on social media. With this data in hand, you can optimize your Google Business posting strategy over time to maximize its impact on your business.

Upload posts on Google My Business in Bulk

Businesses with multiple locations can update most of their information on Google My Business in bulk. However, if you are looking to post content on Google in bulk, you find that it’s not available from within the Google platform, and that’s where we come in. GMBapi makes it possible to post content over all of your listings from within a single platform. Start your free, 2 week trial, today.