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Google Review Management

Google Review Management

Google review management comes down to managing your GBP reviews. These reviews have the power to either elevate or undermine your business’s reputation.

Most consumers only trust a business when it has a certain number of reviews. With increased trust, we see increased conversion. On top of that, reviews play a significant role as a ranking factor for Google. There is a noticeable uptick in visibility once businesses hit ten reviews. Surpassing competitors in review quantity often results in higher rankings, particularly within the top three (Map Pack) or top five (prominently displayed on desktop Google Maps). So more Google reviews mean more visibility in local search results. Notably, reviews are gradually supplanting citation links as the primary indicator of “authority.”Yet, navigating the vast volume of reviews across numerous Google Business profiles can make review management challenging. That is why we have developed Google Review Management software, designed to assist you in monitoring your local reputation.

What does our Google review management software report on?

GMBapi.com’s Google review management software reports on all KPIs that matter for multi-location businesses. Also, the Google review management software focuses on making it time efficient to manage your chain’s reputation across a large number of physical locations.

Helicopter View on all Google Reviews

For the latest reviews in chronological order, and the aggregated reviews per location, our Google review management software reports on the number of reviews, average ratings, response percentage and response times. We offer extensive filtering based on label, and whether a review includes a comment and/or answer.

Google Reviews Sentiment Analysis

Our service provides customers with a weekly summary of their Google Reviews across all of their locations. We also apply the latest sentiment analysis techniques to identify any common sentiment within your reviews this week. This way you can find recurring themes and act on these insights. Among retailers, common topics include areas such as “service”, “staff” or “price” and a simple search will reveal all the reviews (regardless of language) related to those topics. This functionality is available for the entire chain or per location – but it requires a substantial number of reviews to yield meaningful insights. While summarising three reviews may offer limited value, conducting a full sentiment analysis on several hundred reviews brings essential user feedback to the forefront.

Google Reviews Visual Representation

Sometimes, visuals provide clearer insights. Utilise our map functionality within the review section to pinpoint regions or areas requiring focused attention from a reputation standpoint. This feature highlights specific areas in Google reviews that warrant closer scrutiny, facilitating the identification of key focus regions with ease.

Google Reviews Insights

How can you gauge the effectiveness of your review strategy? By focusing on what truly matters. Our insights reporting provides a comprehensive view, offering weekly data on various metrics including the number of reviews, deleted reviews, average star rating, and reply rate for different segments of your business.

Google Reviews Target setting

With our Google Review management software you can analyse the review landscape of your competitors for specific keywords. By setting a radius from your current locations and conducting multiple searches for your main keyword (e.g. pet care store) across different locales within that range, we can provide insights into the average number of reviews for the top Google business Profiles, the third-ranked, and the fifth-ranked. This analysis aids in setting achievable targets for your review strategy.

Why are Google reviews important?

Value Customer Feedback

First, as a business owner, understanding what customers are saying about your business is paramount. By actively listening to customers’ feedback, you can address any areas for improvement before commercial results are impacted.

Additionally, incorporating consumer sentiments into your communication and promotional strategy enables you to leverage public perception to your advantage.

Customer decision-making

Second, it is also a critical part of the customer journey. More than 82% of consumers read reviews before deciding whether to support a local business. So, an essential component of facilitating your customer’s journey is managing Google reviews. Users trust Google reviews, and research shows they are even trusted on par with recommendations from friends. How does this company handle dissatisfied customers? What are others saying about this business? 88% of consumers believe online reviews to be just as reliable as personal recommendations.

Reviews impact ranking

Third, reviews impact ranking and ranking can increase visibility at the bottom of the funnel. According to research, and depending on the competitive arena, businesses with more than ten reviews typically perform better than those with fewer than ten. More Google reviews are strongly correlated with local rankings. You can quickly verify this for your most important local queries by performing a “local search” and comparing the number of reviews the top listings have to those below them. There are other aspects, with fresh reviews (particularly those from the last six to nine months) being more important.

Tip : We also have researched the ideal content and length of a review. This is important as well. Longer reviews are more trustworthy and tend to get a more dominant place on your listing. Google likes long reviews. Upvoting the reviews you want to stick to the listings helps keep them there for longer.

Why is Google review management important?

Anything that has a significant impact on your business needs to be managed well.

One of the most important aspects of local SEO is monitoring and managing your online Google reviews. Whether you get good reviews or bad reviews, it is critical to respond to each Google review in a timely and professional manner. It helps build trust with your customers.

Most customers are highly or fairly likely to use a business that responds well to all its online reviews.
If a business doesn’t respond to reviews, most people say they will not use a business.

Last but not least, studies have shown that customers tend to be less critical (in reviews and ratings) when they anticipate a response from the business in question. So besides supporting conversion from Google business listing (to store, call or consideration), it also helps with the average rating.

Our Google Review Management Solution

Our Google review management software sits within the standard package of our Local Search tool – GMBapi.com (Start your free trial today). Our Google review management functionality is designed to save you as much time as possible and manage your organisation’s online reputation with an hour per week of time investment.

With one click, you can reply to any Google review or question via our AI-suggested reply or a templated response. Or spot the locations that need support from a reputation management perspective.

We have created a plan for businesses to enhance the quantity of reviews and their authority in local SEO, and conversion from your Google Business profiles. This tactic can be easily carried out thanks to our tooling.

Our google review management service is very extensive and contains all the necessary functionalities.

Contact us if you have any questions about Google review management or GMBapi.

How to manage review replies?

In your free trial account on GMBapi.com, access the Reviews Google feature from the homepage (please note that our demo account does not offer full functionality). Here, you have the option to view either “all reviews” or select “reviews per location”. Please note that the summary is generated weekly, so it may not be immediately available. The availability of your “review map” section depends on whether latitude and longitude data are included in your Google Business Profile. Additionally, Review Insights typically populate straight away. However, monitoring for deleted reviews begins on day two, so they may not be visible immediately.

How to reply to reviews with our tool

You can reply by pressing the reply button – this triggers the AI-generated review response. We can handle all languages and are working on creating personas and customer service contact info to be included. Check your suggested reply, and once you are happy with it, press “Post Reply”.

In the “Use from template” dropdown menu, you also have the choice to create and use templates for responding to reviews. This is especially handy for reviews without a comment. For those reviews, AI-powered replies are disabled.

Lastly, to be even more time efficient, you can also filter reviews with or without a reply in the dropdown.

How do I increase the number of reviews?

This depends on the industry you operate in. However, there are a few guidelines that apply to a majority of sectors. Typically, we combine a few different aspects to boost the quantity of reviews. Additionally, we can track and evaluate the results of your work.

Focus on the locations where impact is most likely. Our Google review management software reports on the key KPIs for each location, this gives you a clear view of the locations that need your attention and allows you to see where to look for best practices and/or tips.
There must be physical QR codes at the site. We can print and distribute QR codes. These codes send people directly to the Google review section of the location in question. Remember, unhappy customers leave reviews, and happy customers often forget. Reminding them is effective.
You can use the Review links from the Google Business Profile API to integrate these links with your CRM system and ask people who have bought from you to leave a review.
We help you to create, implement and measure the impact of an incentive program to grow reviews that do not conflict with Google’s review policies. This is part of our Google review management services.

Check out our tool in action

Get started on local search today with a free demo from one of our experts.