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About michel

Here you can learn more about the Author of the Up Analytics blog and view other articles written by them.

Michel is an online marketing expert with a passion for performance marketing. He worked at Google for thirteen years as a specialist, supporting Google’s largest client teams on their measurement, omnichannel and analytics challenges. From London, he has done this role for both the Google Ads, Google Analytics and Google Marketing Platform side. The last years at Google Michel focused on Omnichannel challenges from Google’s Singapore office where they worked with a first version of the omnichannel tooling that was the basis of GMBapi.com. He founded GMBapi.com together with Gergan Atanasov in 2020. He now advises numerous multi location businesses on local visibility, local testing and measuring local results. Michel is passionate about Marketing Technology, Analytics, Omnichannel and Attribution, and always willing to share insights.

Articles

Trends

Deleted Google Reviews

Google and Deleted Reviews

How To Guides

Increase Google Business Profile Traffic

Increase Google Business Profile Traffic

How To Guides

How to Control Images in Google Ads Local Campaigns

How to Control Images in Google Ads Local Campaigns: Manage Merchant Photos & Automated Location Extensions

Trends

New WhatsApp and SMS Integration for Google Business Profiles

Revolutionise Customer Communication with New WhatsApp and SMS Integration for Google Business Profiles

Trends

Mastering Apple Business Connect Categories

Mastering Apple Business Connect Categories

Trends

Unlocking Local SEO Success with Search Generative Experience and Gemini

Unlocking Local SEO Success with Search Generative Experience and Gemini

How To Guides

GMBapi at Brighton SEO April 2024

Our Local SEO Preso at the Largest Global Search conference – Brighton SEO April 2024

How To Guides

Exploring Apple Business Connect

Exploring Apple Business Connect

How To Guides

Gemini for Google Maps API (Places API)

How to rank in Local SGE: Enhance Your Local Visibility with Gemini for Places API

Trends

Apple Business Connect - New feature for Local Businesses

Apple Business Connect: New feature alert for Local Businesses

How To Guides

Multi-Location Local SEO Software for Business Growth

Conquer Local Search: Multi-Location Local SEO Software for Business Growth

Company News

GMBapi - Top ORM Software for 2024 by Tekpon

GMBapi Earns Recognition as a Top Online Reputation Management Software for 2024 by Tekpon

How To Guides

Google Review API - GMBapi for Reputation Management

Unlock the power of the “Google Review API” with GMBapi Software for Reputation Management

How To Guides

Replying to Google Reviews

Why Replying to Google Reviews is a Quick Win: Proof Points for Omnichannel Marketers.

Company News

GMBapi Local SEO Video Academy

Introducing the Local SEO Video Academy

Company News

GMBapi 2.0 Updates Announcement

GMBapi 2.0: Enhancements for a Streamlined Local SEO Experience

How To Guides

Google Vehicle Ads for Car Dealerships

The Ultimate Guide to Google Vehicle Ads for Car Dealerships

Trends

Apple Maps vs. Google - 2024 SEO Guide for Europe

Navigating Europe’s local business Landscape: Apple vs Google

Trends

Google Experiments with SERP Display and Reviews on Local Search

Google Shakes Up Local Search: Experiments with SERP Display and Reviews

Case Studies

Quiosk Case Study

Quiosk Quenches the Thirst for Local Visibility: A Dutch Case Study

How To Guides

local seo succes 2024

Unlocking local SEO success in 2024: A guide to new developments

Trends

Waze's journey from App to advertising powerhouse

Why an Updated Google Business Profile is Crucial for Waze

Trends

Opening hours as a ranking factor for GBP

Opening hours as a ranking factor for Google Business Profiles

Trends

Reduce Charging Anxiety with Even More EV Information on Google Maps

Reduce charging anxiety with even more EV information on Google Maps

Trends

Google Lets Businesses Add Social Media Links to Their Profiles

Google lets businesses add Social Media Links to their profiles

How To Guides

8 Steps to Navigating Rebranding for Multi-Location Google Business Profiles Accounts

Rebranding multi-location Google Business Profiles: A step-by-step guide

How To Guides

Bulk uploading images to your multi-location GBP account

Bulk uploading images to your multi-location GBP account

Trends

Apple Business Connect vs. Google Business Profile

Apple Business Connect vs. Google Business Profile: The battle for market share in Europe

How To Guides

Multi-location businesses should respond to Google reviews

Nine reasons why multi-location businesses should respond to Google reviews

How To Guides

Product integration in Google Business Profiles

The why and how of Product integration in Google Business Profiles

Local SEO with GMBapi.com: Your Ultimate Yext Alternative

Unleash the power of Local SEO with GMBapi.com: your ultimate Yext alternative

How To Guides

Uploading Services to Your Multi-Location GBP Account

Uploading Services to your multi-location GBP account

How To Guides

The Importance of Adding Services to Your Google Business Profiles Listings

The importance of adding Services to your Google Business Profile listings

How To Guides

Google Business Profiles adding longer videos to their Mobile Search Results

Google Business Profiles adding longer videos to their Mobile Search Results

How To Guides

sentiment analysis for Google Business Profile reviews

Deeper Customer Insights: Sentiment Analysis for Google Business Profile Reviews

Why are the stats of my Google Business profile listings dropping

Why are the stats of my Google Business profile listings dropping?

How To Guides

How to extract Keywords from Google My Business

How to extract Keywords from Google My Business

Online-conversion Local Ads on local result

Online-conversion Local Ads (OLA)

Trends

ChatGPT replies to Reviews

ChatGPT replies to Google Reviews

Trends

Google Business Profile API updates in 2023

Google Business Profile API updates in 2023

How To Guides

google business post background

How to create perfect Google Business Posts and how they impact SEO

Trends

Reviews on Google Business Profile

The importance of reviews on Google Business Profile

How To Guides

20 best examples of how to post on google my business

How to add Products and Services to Google Business Profile?

Trends

TOP Local SEO Agency by Design Rush

We are recognised as a top Local SEO Agency

Trends

Google My Business - Gone

Is Google My Business gone?

How To Guides

How Do I Create a Google Business Report

How do I create a Google Business Report?

Trends

Affordable Local SEO Services

Affordable Local SEO Services for everyone

How To Guides

How to use Google Posts

How to use Google Posts to their full potential

How To Guides

10 Techniques for Creating Eye-Catching Google Posts

10 Techniques for creating eye-catching Google Posts

Trends

3 new google maps features

How Google Maps is involving users to improve listings

Trends

Influence Local Pack results

Influencing the Local Pack results’ “Years in Business”

How To Guides

local seo icon

Local SEO – How to optimise your business for Local Search

Case Studies

Table wit computer and books

Vlieg Makelaars North Holland

Case Studies

Table wit computer and books

Pets Place Boerenbond